to remove filtersAdman Rory Sutherland refutes study's claim that ad execs destroy £11.50 for every £1 they create
15 Dec 2009 | by Bill Britt
LONDON - Rory Sutherland, president of the Institute of Practioners in Advertising (IPA), says a
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Activision to create Zhu Zhu Pets video game
16 Dec 2009 | by James Quilter
LONDON - Activision has signed a deal with Cepia to produce a Nintendo DS video game around its...been passed as safe by European and US government standard tests, which GoodGuide did not use. Cepia ...
Apple products top online search terms ahead of Christmas
15 Dec 2009 | by Jacquie Bowser
LONDON - Apple's iPhone and iPod Touch devices are currently the most searched for products
Study claims advertising executives destroy £11.50 for every £1 they create
14 Dec 2009 | by Staff
LONDON - Childcare workers and hospital cleaners are worth more to society than advertising
Tiger Woods dropped by Accenture following off-course revelations
14 Dec 2009 | by James Quilter
LONDON - Accenture has said it will severe its ties with Tiger Woods, as the consultancy firm heads
Mediaedge:cia retains Henkel media
11 Dec 2009 | by Anne Cassidy
LONDON - Mediaedge:cia has retained the consolidated £4 million UK media planning and buying
Adidas whets appetites for Star Wars sneaker launch
10 Dec 2009 | by Jennifer Whitehead
LONDON - Adidas has started a campaign to create maximum hype around its new range of 'Star Wars
Are customer complaints on Twitter good for brands?
09 Dec 2009 | by Jennifer Whitehead
LONDON - Brands should encourage consumers to complain when they are dissatisfied, with the proviso...to air their grievances without even consulting the company concerned, so organisations need to respond ...
Mobile coupon usage to triple over next five years
09 Dec 2009 | by Jacquie Bowser
LONDON - Over 300 million global consumers will use a mobile phone coupon in 2014, with the apps
Ruling reveals Davidoff ad not in hot water
09 Dec 2009 | by Hadassah Nymark
LONDON - A TV ad for Davidoff, promoting its Hot Water fragrance for men, has escaped a ban
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
