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Wonderbra creates new marketing role for Julia Nolan

LONDON - Lingerie company DB Apparel has promoted Julia Nolan to the newly created position of head

Ben Sherman set to axe womenswear range

LONDON - Ben Sherman is planning to axe its womenswear business to concentrate on menswear.

Tesco launches 'Limitless Bra' that can be assembled in 'never-ending' combinations

LONDON - Tesco is launching a Limitless Bra which can be worn a 'never-ending number of ways' under

My-wardrobe.com appoints Amanda Metcalfe as marketing director

LONDON - My-wardrobe.com, the online retailer of 'accessible luxury' womenswear and menswear

Adman Rory Sutherland refutes study's claim that ad execs destroy £11.50 for every £1 they create

LONDON - Rory Sutherland, president of the Institute of Practioners in Advertising (IPA), says a

Study claims advertising executives destroy £11.50 for every £1 they create

LONDON - Childcare workers and hospital cleaners are worth more to society than advertising

Lonsdale signs boxer James DeGale as brand ambassador

LONDON - Sportswear brand Lonsdale has signed up Olympic gold-medal winning boxer James DeGale

Jedward touted to become face(s) of Burberry

LONDON - Burberry has rebuffed an approach on behalf of 'X Factor' twins Jedward, fresh from

Bloggers targeted with mismatched shoes in We Are Social campaign

LONDON - Eco-friendly shoe brand Simple Shoes is targeting bloggers with a social media campaign

Adidas whets appetites for Star Wars sneaker launch

LONDON - Adidas has started a campaign to create maximum hype around its new range of 'Star Wars

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.