to remove filtersAdman Rory Sutherland refutes study's claim that ad execs destroy £11.50 for every £1 they create
15 Dec 2009 | by Bill Britt
LONDON - Rory Sutherland, president of the Institute of Practioners in Advertising (IPA), says a
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Domino's Pizza sponsors new ITV show
16 Dec 2009 | by Sarah Johnson
LONDON - Domino's Pizza has signed a sponsorship deal with ITV1 for its new dating series 'Take Me
Top five consumer trends in 2009
15 Dec 2009 | by Nicola Clark
LONDON - Marketing identifies the five most important consumer trends of 2009.
Marketing's Adwatch of the Year 2009
15 Dec 2009 | by Staff
LONDON - In a year when supermarkets positioned themselves as consumers' most 'trusted allies...( m) ( m) 1 2 Asda Fallon London/Carat 37 554 38.43 96.78 2 1 Morrisons ... .76 6 - B Q JWT London, Rapier/ZenithOptimedia 23 302 18.27 39.42 7 5 Kellogg JWT London, Leo Burnett, Cheetham Bell JWT/MindShare 23 276 57.19 80.26 8 8 McDonald ...
Study claims advertising executives destroy £11.50 for every £1 they create
14 Dec 2009 | by Staff
LONDON - Childcare workers and hospital cleaners are worth more to society than advertising
Starbucks sets Guinness World Record for global singalong
11 Dec 2009 | by Amy Golding
LONDON - Starbucks has set a new Guinness World Record for the 'Most Nations in an Online Sing
Viral View - Tips for success
11 Dec 2009 | by Jimmy Maymann
LONDON - Viral View takes a look at some of the key steps to making your viral campaign a success....believe that word-of-mouth recommendations can make Branded Content spread, even without additional ...
KFC 'daily chicken' ad escapes ban
09 Dec 2009 | by Hadassah Nymark
LONDON - A TV ad which claimed KFC's chicken was delivered fresh to each store daily has dodged a
Krispy Kreme plots UK ad debut
08 Dec 2009 | by Staff
LONDON - Krispy Kreme, the US doughnut company, is to launch its first advertising campaign.... The brand will also run ads in newspapers including the Evening Standard and Metro. Last year ... by AdConnection, will run on Transvision electronic screens in London railway stations. Consumers will be able ...
Burger King web campaign shows bikini-clad woman singing in the shower
08 Dec 2009 | by Amy Golding
LONDON - Burger King is launching a digital campaign featuring a bikini-clad woman singing
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
