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Don't knock The X Factor, it's a force for good

24 Dec 2010 | by Pulse @ McCann London

London Olympics, being 48% more likely to agree that they are excited that the games will be coming to London in under two years time. Viewers of the X Factor also have a definite sense of feeling lucky ... .Cowell s much-bashed brainchild? Pulse @ McCann London - Follow Pulse at twitter.com/mccannpulse ...

Facebook video traffic surpasses Yahoo!

23 Dec 2010 | by Ed Owen

newspapers have more steady engagement into the evening hours. Broadcaster views peak during traditional ...

Silver surfers get social

22 Dec 2010 | by UM London

media habits. As part of the study, UM London specifically monitored the over 55 age group in the UK ... , they are even more "with it" than their children. Silver surfers are catching up with the youth of today Source: UM London Wave showed that an astonishing 40% of frequent internet users over the age of 55 ...

Final of Alan Sugar's The Apprentice peaks at 10.3 million

20 Dec 2010 | by Arif Durrani

management at a Japanese bank who grew up on the Thamesmead estate in London, will now command a six ...

Sport, movies and the pub: how we spend our leisure time

20 Dec 2010 | by YouGov

, the response is fairly muted even in London itself, where interest in attending is highest, only 17% say ...

Internet now accounts for 10.5% of all retail sales

17 Dec 2010 | by Ed Owen

.5% from October to November, with all retailing growing by just 10.2%. The annual trend shows even ...

Is advertising a key Christmas ingredient?

17 Dec 2010 | by Keith Glasspoole

. Indeed, far from dampening our enthusiasm, those austerity measures may even have made us more eager ... even earlier). Keeping an ear on consumer buzz in the lead up to Christmas can help direct an on ... help set the mood for the season. So, even though 77% of us claim Christmas advertising makes ...

TV ad revenue tipped for up to 8% growth over January and February

16 Dec 2010 | by Maisie McCabe

Media. Once the major buying points have completed their share deals with the broadcasters even more ...

Retailers gamble with stock this Christmas

15 Dec 2010 | by Ed Owen

levels very tight even in the run-up to Christmas. Nearly a third (29%) went further, opting to have ... with what s likely to be a stressful and competitive Christmas crush even before the snow factors in ...

The new era of brand building

15 Dec 2010 | by Gary Moss

%? That barely registers. Does this mean that corporate Britain has lost all trust? Even if this were half ...

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