to remove filtersHelen Edwards on Branding: Snakes and Ladders
07 Dec 2010 | by Helen Edwards
activity, who needs myopic specialists? Helen Edwards has a PhD in marketing, an MBA from London ...
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Royal Mail price hikes expected to hit DM budgets
22 Dec 2010 | by Ed Owen
in the Royal Mail's two main delivery options the standard seven to 10-day delivery and premium two to three ... , but compete on price with their standard sven to 10-day service. Hiking bulk prices will remove much ... parliament within a year. Retailers are trialling an evening delivery service within the M25 ...
Editor's Comment: Sky's the limit
06 Dec 2010 | by Gareth Jones
was there, he could mend your boiler, insulate your loft and even take a look at that dripping tap?
Helen Edwards on Branding: Not all it's cracked up to be
06 Dec 2010 | by Helen Edwards
. And the 'P word': pricing. They even use the 'C word': customers. But not the ones agencies love to talk ... forlorn one. In fact, it is even bleaker than that; as some of my respondents mentioned, agencies tend ... from London Business School and is a partner at Passionbrand, where she works with some of the world ...
Helen Edwards on Branding: Back to basics
24 Nov 2010 | by Helen Edwards
-owner - or even the humblest assistant - would ever be so daft as to treat you like that. They would apologise ... . If that is flawed, even in some small way, all the snazzy marketing models, big communications budgets, insight ... of time and aggravation. Helen Edwards has a PhD in marketing, an MBA from London Business School ...
Helen Edwards on Branding: The contrast ratio
10 Nov 2010 | by Helen Edwards
standard that the gown had set. The Diderot Effect should be borne in mind by any team considering ... resembles a Tic Tac box more than anything from Boots or Scholl. It might even be possible to explore ... has a PhD in marketing, an MBA from London Business School and is a partner at Passionbrand, where she ...
Helen Edwards on Branding: A blast from the past
03 Nov 2010 | by Helen Edwards
in marketing, an MBA from London Business School and is a partner at Passionbrand, where she works with some ...
Mindshare shifts London HQ
29 Oct 2010 | by Ben Bold and Katherine Levy
Mindshare is moving from its conventional grey London office building on the Strand...The Central Saint Giles development is the Italian architect's first completed building in the UK. Piano is also the architect behind London s Shard of Glass, a 72-floor triangular skyscraper currently under construction at London Bridge, and worked with Lord Richard Rogers on Paris s iconic Pompidou ...
Trading Places: This week's people moves in advertising, marketing and media
29 Oct 2010 | by Staff
-Ahead, the UK bus and rail operator, has appointed Transport for London's David Brown as its new chief executive ...
Helen Edwards on Branding: A new consumer champion
26 Oct 2010 | by Helen Edwards
standards - that would be unwieldy and ineffective - but by challenging category norms at the level ... accepted and universal, that even consumers can fail to notice them; but you must. Then you must seize ... . Helen Edwards has a PhD in marketing, an MBA from London Business School and is a partner ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
