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Lexus to re-position around 'progressive luxury'

CT 200H hybrid model in the window gallery at London department store Harrods . It is the first ...

Royal Mail price hikes expected to hit DM budgets

in the Royal Mail's two main delivery options the standard seven to 10-day delivery and premium two to three ... , but compete on price with their standard sven to 10-day service. Hiking bulk prices will remove much ... parliament within a year. Retailers are trialling an evening delivery service within the M25 ...

US sues BP for Deepwater Horizon catastrophe

losses, and environmental damages without limitation. "Even though the spill has been contained ...

OFT cracks down on 'deceptive' promotional blogging

warned online retailers to maintain the same consumer protection standards as those on the high street ...

Greentomatocars in online and outdoor push

its ad account to Dentsu London....Vimeo, Twitter, Facebook and Flickr. An outdoor campaign will also span London including Battersea Power Station. Created by Dentsu London, the outdoor activity will use laser light technology that will project the Greentomatocars logo in green on the front of the buildings. Dentsu London executive ...

Helen Edwards on Branding: Snakes and Ladders

activity, who needs myopic specialists? Helen Edwards has a PhD in marketing, an MBA from London ...

Editor's Comment: Sky's the limit

was there, he could mend your boiler, insulate your loft and even take a look at that dripping tap?

Helen Edwards on Branding: Not all it's cracked up to be

. And the 'P word': pricing. They even use the 'C word': customers. But not the ones agencies love to talk ... forlorn one. In fact, it is even bleaker than that; as some of my respondents mentioned, agencies tend ... from London Business School and is a partner at Passionbrand, where she works with some of the world ...

Pick & Turkey league (03 Dec 2010)

is that even the annoying girls don t seem to want to drink Lambrini as none of them are seen holding a glass ... Straight 2 DDB London Marmite Love/Hate Terry's Bang Bang ... World Party 1 TBWA London John Smith Peter Kay 1 Saatchi Saatchi ...

Renault launches first European iAd

The iAd allows users to view content rich advertising on the iPhone or iPod without having to exit the app. Users will be able to engage with the ad from calculating how much the Twizy electric car is able to charge to checking out various Twizy designs and even pre-reserving a vehicle. Renault ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.