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CAMPAIGNS: Product Launch - Micro scoot becomes a must-have

, held at ExCeL in east London's Docklands (27 to 31 January). As the darling of print and broadcast ...

CAMPAIGNS: Kids PR - Norton spins Tracy Island into success

to the trade at the London Toy Fair in January, a time when retailers traditionally place their orders ... . In September a press launch was held at Hamley's toy emporium in London with Anderson again in attendance ...

Dixons hires Le Fevre to revamp retail arms

The Dixons Group has ended its search for a consumer agency to work across its retail brands with the appointment of Le Fevre Communications. The agency was hired last week on annual fees understood to be in the region of pounds 200,000. A team has now been set up at Le Fevre's London office - its headquarters ...

DIARY: Iceland’s campaigners come out of their shells and go to work on a egg

Restaurant in London s Great Portland Street, the inspired promoters treated journalists from ...

FOCUS: CONSUMER PR - Ensuring brands stay in fashion/PR, rather than advertising, has become the driving force in fashion when it comes to setting trends, says Richard Edwards

receptions and sleepless weeks of partying during the New York, London and Paris shows will always ... to Andrew Tucker, fashion journalist and author of the London Fashion Book, this works by providing ... . It started with Philip Treacy in 1993, but even though he was a big name in the fashion world ...

Nevada Bob picks Generation for UK and Europe work

to handle TV advertising. The pan-European campaign will be run out of the London office although ...

Are advertisers paying too high a price for star turns?

executive pointed out to me, the Hoddle ad was, even by those standards, extremely old-fashioned. It was a simple star vehicle, and had nothing else: not even a hint of football expertise. Yet the use ...

Focus: Marketing Comms - The faces behind the brand names

even begun to build sub-brands. We have developed a huge 1,200 gram bread loaf called Jaws which ... flexibility explains Pauline Kent, creative director of Countrywide Porter Novelli London: It s possible ...

CAMPAIGNS: International Media Relations - Pammi grabs a pizza the action

the commercial launch in the UK. Apart from providing all the agencies with a standard, customisable ... of coverage in Poland was crowned by a sought-after appearance on Poland s main TV station, which even ...

CAMPAIGNS: FASHION; Karan’s party makes the A list

label first appeared in Browns in London. Since then Harrods and Selfridges have opened Karan ... during London Fashion Week - that Club 21 intended to be the centre of the media s attention. We wanted to create something that London had never seen the like of, a lump ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.