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Trading places: this week's people moves

agency called Atomic London in Brand Republic's round-up of this week's people moves in advertising...at Dentsu London, and Nik Upton from Mother as co-founders. ( Campaign ) Nick Fox , the former chief ... Atomic London. The other partners in the venture are DDB UK's ex-chief operating officer Jon Goulding ... , the publisher of Scout London, the new free weekly magazine for London's social life. ( Media Week ) Steve ...

Think BR: Inadvertent advertorial?

. While Trading Standards is the body responsible for prosecuting offences under the consumer protection ... to the Advertising Standards Authority (ASA) for investigation. The ASA also enforces the CAP code. The best way to play it safe and avoid the negative PR associated with a Trading Standards investigation or an upheld ...

Think BR: Innovating in service markets

corrections or rebalances than modernisations. And even some of the most radical innovations are concerned ...

Think BR: The search for white space

of nature and the carefree pursuit of pleasure. With sat nav we hardly even need to know where we ...

Think BR: Making the most of Euro 2012 sponsorship

With all the buzz around the London Olympics it's important not to forget about the opportunities...lifetime London Olympics starting to reach fever pitch and sponsors, broadcasters and politicians ... will be even greater this time around. In order to make the most of the sponsorship opportunity around ...

Think BR: BrandZ shows why technology matters

is not necessarily that Apple has consolidated its hold on the No1 spot or that IBM is now at No2 or even ...

Think BR: The future of loyalty goes beyond points and prizes

, AIS London....cases they even demand them. But, what with the white-labelling of discounts, coupons and even whole ... brand than delivering an experience even better than they expected. It s so simple and yet so few brands ... , strategy director, AIS London ...

Think BR: Keeping your head above water

back in 1985 . No longer will the brand thrive or even survive as a purveyor of voice calls ... behaviours which are changing their landscape. Even new digital brands are finding it hard to nail down ...

Think BR: In whom we trust

to meet modern day standards. How do brands build trust? Marketers are operating in a more ...

Store brands gain ground on national brands

many items the quality of goods was considered to be the same or even better than that of national ... but with the guarantee of quality, consumers no longer worried about the standard of goods. Our trend analysis shows ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.