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Tune Group to sponsor Premier League refs

later this month in London, and is expected to follow this with rapid expansion of its chain in the UK ... London property later this month, this sponsorship by Tune Group could not be more timely ... standards, the PGMO group officiates across all the Premier League, Football League and FA Competitions ...

The iPad bandwagon rolls into town

. It costs nothing to download the FT app and users can read 10 articles per month for free; but a standard ... Apple's Regent's Street store in London last night and into the early hours of this morning, hoping ...

Asda acquires Netto UK stores

LONDON - Britain's second biggest supermarket, Asda, has agreed a £778m deal to buy the 193 UK

Digital Work: From brief to browser

's global headquarters in New York, Tribal DDB London was eventually selected to promote the launch ... , negating all rent on a particular rival street. With the right card, players could even demolish ... , versus an industry standard of 20 per cent. The click-through rate for the campaign has averaged 20 per ...

Profile: Anna Rafferty, managing director, Penguin Digital

authors on five consecutive evenings at 6.30pm. The fact that the project was judged more experimental ... to feature on the site. Rafferty even provides them with small amounts of cash to fund local book events ... ." For Rafferty, an English graduate of King's College London, books are what she grew up loving. However, her ...

Special Report: Affiliate Marketing - Battle of the brands

says it is important to have deeper reporting that goes beyond standard sales tracking and looks ... PERFORMANCE Vodafone CREATIVE: The standard creative options are available, including deeplinking ... to promote voucher codes to generate sales as customers are looking for that little extra over the standard ...

Masterclass: Personalised ads

the ads accordingly. Daisley says the service, which can be bought through Google's standard auction ...

Rajar chief executive de la Bedoyere to join RSPCA

LONDON - Rajar chief executive Sally de la Bedoyere has been appointed director of income...David Mansfield, current chairman of Rajar is set to assume the joint role of chairman and chief executive, while a suitable successor to de la Bedoyere is found. De la Bedoyere was previously managing director at Associated Newspapers' Evening Standard and, prior to that, was advertising director ...

Whatever happened to fair play?

LONDON - Given the recession has sparked a flurry of expensive and drawn-out agency reviews, Suzy...regularly cited as offenders. The worst culprits have failed to appoint an agency even after this lengthy ... from an agency if they are honest about the motivations for the pitch, even if these are personal ... stepping stone to a new job.' While agencies are always pitching, the experience of clients - even senior ...

Reinventing marketing: Behavioural economics will shake marketing to the core

LONDON - Approaches based on rationality and emotional added value have been so thoroughly

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.