360 conference. BrandMAX takes place at the iconic Altitude 360 venue in London's Millbank Tower ... . We need to find one thing as fast as we can. A common, acceptable measurement standard. Our report tried to align the interests for publishers, clients and agencies to try and agree one standard ...
LONDON - Alexander Lebedev's expected purchase of The Independent and The Independent on Sunday...to comment. The London Evening Standard and DMGT were unavailable to comment. ... on Sunday, and The Evening Standard currently pay DMGT a contribution towards the upkeep of its Kensington ... combined agreement given that following the completion of a deal he would own The Evening Standard ...
LONDON - The London Evening Standard has recorded a debut average issue readership of 1.37m since...for the London Evening Standard but when the title was still a paid for product between April and September 2009 ... figure of 1.1m in the year ending June 2009. Jon O Donnell, advertising director at The London Evening ... The London paper worked with the NRS to secure an early readership estimate as it looks to enhance ...
with our mid-morning coffee and Google's Street View at lunchtime. In the evenings, we are addicted ...
JCDecaux has launched a new division - JCDecaux London - to sell across its entire outdoor London.... JCDecaux London is being promoted as the most "powerful way" for advertisers to reach the capital's most "affluent and influential" audience. Lambert, who leads a team of six, said the merits of outdoor in London ... to report to managing director of sales Spencer Berwin, who said: "London is a showcase for all things ...
LONDON - Experiential marketing looked set to become one of the biggest growth areas in marketing...of building brand loyalty and encouraging word of mouth. Experiential can even provide better return ... in the marketing mix. One thing is certain, however: experiential marketing will need to ensure that standards ...
LONDON - A new "third space" has emerged in which advertisers can target consumers. So how can...with the University College of London showed that consumers are engaged by the "reality-ness" of digital screens. Moving image broadcast to high-definition standard has the ability to transport consumers into another ...
LONDON - Royal Mail is a major force in direct mail innovation and has developed a product..., and it is funding a new BSI environmental standard for direct marketing. As we move into an exciting new year ...
LONDON - Television remains the most powerful medium. It's important for brands to continue...IPA Effectiveness Award winners can't be wrong. But TV works even better when integrated with other ... , will make even more noise next year. Online TV is enjoying a steroidal puberty that is making it grow ...
LONDON - Airport advertising has come a long way. Operators are increasingly open...and inexpensive to produce that I expect to see more campaigns using several messages, possibly even different ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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