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Nike puts Umbro up for sale

Association and the England team, Umbro's future is even stronger than its past." Yesterday he said: "We see ...

Brand Health Check: French Connection

of French Connection's King's Road store in London. While the mid-market fashion brand has built up a ... in just 15 minutes in one of its other London stores last year - French Connection's recent performance ... soft furnishings, lighting, ceramics, clocks and even a limited selection of furniture. Wet April ...

Burberry boosts digital approach with interactive campaign

celebrations and the build-up to the London 2012 Olympics. Shot in Greenwich, London, at the site ... that the campaign "celebrates our brand and London through imagery, film, music, weather and our iconic outerwear ... user generated content. The brand live streamed its London Fashion Week catwalk to its 25 ...

Apple cements most valuable brand status as UK's giants slide

.8bn. BP fell 17% to $10.4bn, Standard Chartered fell 16% to $10.1bn but O2 suffered most ... % [in value] while the top 100 has grown by 66%. So even with the recent falls UK brands are as it were ... 79 Standard Chartered 10,064 -16% 13 80 Red Bull 9,984 8 ...

Think BR: In whom we trust

to meet modern day standards. How do brands build trust? Marketers are operating in a more ...

Nike marketing boss attacks 'institutionally analogue' businesses

of movement is unavoidable, even for a marketer from Nike, the brand which famously never stands still ... and rational purpose fifty, twenty, even fifteen years ago. But for the past decade that way of doing things ... , that we are not even questioning it. I am convinced the filters that are going to be applied to that way ...

Unilever tops 2012 Marketing Society Awards nominations

received a record number of entrants for our awards this year. The standard was particularly high making ... ." The awards ceremony will be held on Monday, 11 June 2012, at the London Hilton on Park Lane, London ... Benecol (Johnson Johnson) Sense Worldwide Bepanthen (Bayer) JWT Transport for London Honda UK ...

Sports organisations must prepare for post-Olympic sponsorship, says LTA boss

in light of concern expressed in some quarters that once the London 2012 Olympics are over, brands could ... that although the impact of the London 2012 games could not be predicted, organisations needed to be prepared ...

VIDEO: Launch of the M&S 'Shwopping' campaign

brightcove.createExperiences(); The campaign will be spearheaded by a television spot starring Lumley and is designed to change consumer's behaviour and encourage customers to recycle unwanted clothing. At the event in East London, Sharp told ...

M&S launches recycling initiative fronted by Joanna Lumley

ethical and eco ambassador. The Shwopping initiative is being launched today (26 April), in East London ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.