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Yorkie makes shift from 'not for girls' positioning with new TV ad

01 Jun 2012 | by Alex Brownsell

The brand will this weekend (4 June) roll out a TV ad, by JWT London, using the new tagline "Man Fuel for Man Stuff". The comical clip depicts men as behaving like "superheroes" when carrying out ... such as Birmingham and Liverpool after being deemed "sexist". The Advertising Standards Authority (ASA) also ...

Chambord makes TV debut with E4's Revenge

01 Jun 2012 | by Gemma Charles

London, aims to grow the Brown-Forman owned brand s awareness and usage among 25-34 year-old women ...

'Generation flux' marketers consider alternative career paths

01 Jun 2012 | by Nicola Clark

that even the most cautious marketer should not be afraid to go it alone. 'Whatever you do, you are only ... . She has been travelling for a year while advising a charity based in London on a product launch ...

The age of the interim marketer

01 Jun 2012 | by David Benady

. The standard period for interims is 12 to 18 months . Absorbing an interim is easiest where ...

'Suck our guts out' Frubes ad escapes ASA ban

30 May 2012 | by John Reynolds

TV ads before they air was challenged by nine viewers, who complained to the Advertising Standards ...

Kellogg boss departs as food giant kicks off global rebrand

29 May 2012 | by Sarah Shearman

cereal brand, although it was later cleared by the Advertising Standards Authority. Kellogg recently ...

Malibu launches VIP-themed Facebook app as part of summer style activity

23 May 2012 | by Sarah Shearman

", attracting 12,000 target-consumers in London, Manchester and Birmingham. He said: "Malibutique serves as a ...

Danone ramps up marketing for Evian and Volvic brands

23 May 2012 | by Loulla-Mae Eleftheriou-Smith

this year that aimed to bring the Alps to London . A new global digital platform, www ...

Adwatch (May 23) Top 20 recall: Walt Disney World Resorts

22 May 2012 | by Zaid Al-Zaidy, chief strategy officer, TBWA\London

7= ( ) Ginsters Grey London/Starcom 33 7= ( ) Weetabix Golden Syrup ... RSCG, Euro RSCG London/Carat 29 13= ( ) McDonald's Leo Burnett/Carat 26 ... Grey London/Starcom 24 16 -4 Kellogg's Coco Pops Leo Burnett/Carat 23 ...

Apple cements most valuable brand status as UK's giants slide

22 May 2012 | by Daniel Farey-Jones

.8bn. BP fell 17% to $10.4bn, Standard Chartered fell 16% to $10.1bn but O2 suffered most ... % [in value] while the top 100 has grown by 66%. So even with the recent falls UK brands are as it were ... 79 Standard Chartered 10,064 -16% 13 80 Red Bull 9,984 8 ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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