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The craft of arts sponsorships

01 Jun 2012 | by Matthew Chapman

several artists and dance troupes with Kinect; London-based artists Keiichi Matsuda and James Alliban ... to stay in dialogue and accessible to communities, even critics'. 'It takes a long time to counter ...

Nike puts Umbro up for sale

01 Jun 2012 | by Nick Batten

Association and the England team, Umbro's future is even stronger than its past." Yesterday he said: "We see ...

MasterCard extends Priceless campaign with festival sponsorship

31 May 2012 | by Alex Brownsell

MasterCard is to roll out the next phase of its 'Priceless London' campaign, with activity centring...Udderbelly comedy festival sponsored by E4. MasterCard is also sponsoring the 'Priceless London ... capital cities. The initiative has so far rolled out to London, New York, Beijing, Sydney, and Toronto, with Moscow and Paris to follow later this year. In London, MasterCard has tied up with attractions ...

Things we like

31 May 2012

by McCann London and its sister agency UM has got us feeling jubilant. The spot is designed to raise ... were already there, chatting away among the bunting and the cider. It even fools you into thinking ... for premium advertisers later in the year. While some publishers are yet to even have their tablet edition ...

Shazam sets its sights on revolutionising TV ads

31 May 2012 | by Maisie McCabe

Hammersmith is an unlikely place to find a hot, young tech company. The West London borough does not have the ring of Palo Alto, Menlo Park, Sunnyvale, Mountain View or even the "Silicon Roundabout ... more than 200 million users click to "tag" a song, Shazam can identify the track even if there is loud ...

Katherine Levy: Advertising proves to be the big issue for connected TVs

31 May 2012 | by Katherine Levy

detriment of the networks that created it. As a long game, it is not even a sustainable model for DISH ...

All about ... Newsworks

31 May 2012

mammoth task - because even at the level of basic site design and content layout, the performance of many ...

GB Paralympic football team to miss out on medal because of lack of sponsor

30 May 2012 | by John Reynolds

that if the team receives funding from a backer if could "make a medal a realistic possibility" in the London 2012...There are two Paralympic football tournaments at the London 2012 games the cerebral palsy seven ... ). But according to Matt Dimbylow, who is representing ParalympicsGB at London 2012 in the seven-a-side cerebal ... . There are less than 100 days to go to the start of the London Paralympics. At the moment, Dimbylow says he ...

Think BR: Inadvertent advertorial?

30 May 2012 | by Helen Bowyer

. While Trading Standards is the body responsible for prosecuting offences under the consumer protection ... to the Advertising Standards Authority (ASA) for investigation. The ASA also enforces the CAP code. The best way to play it safe and avoid the negative PR associated with a Trading Standards investigation or an upheld ...

'Suck our guts out' Frubes ad escapes ASA ban

30 May 2012 | by John Reynolds

TV ads before they air was challenged by nine viewers, who complained to the Advertising Standards ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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