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Asda to roll out in-store summer marketing programme

2012 and the London 2012 Olympics, and will provide experiences aimed at capturing the imagination ...

Brand Health Check: French Connection

of French Connection's King's Road store in London. While the mid-market fashion brand has built up a ... in just 15 minutes in one of its other London stores last year - French Connection's recent performance ... soft furnishings, lighting, ceramics, clocks and even a limited selection of furniture. Wet April ...

Sainsbury's squares up to M&S for summer marketing face-off

's Diamond Jubilee and London Olympics, despite not sponsoring either. Andrew Mann, director of loyalty ...

Think BR: Innovating in service markets

corrections or rebalances than modernisations. And even some of the most radical innovations are concerned ...

Burberry boosts digital approach with interactive campaign

celebrations and the build-up to the London 2012 Olympics. Shot in Greenwich, London, at the site ... that the campaign "celebrates our brand and London through imagery, film, music, weather and our iconic outerwear ... user generated content. The brand live streamed its London Fashion Week catwalk to its 25 ...

Apple welcomes former Dixon boss with £36m 'golden hello'

, including a major push into Europe, without compromising standards. When Browett took the helm at Dixons ...

Apple cements most valuable brand status as UK's giants slide

.8bn. BP fell 17% to $10.4bn, Standard Chartered fell 16% to $10.1bn but O2 suffered most ... % [in value] while the top 100 has grown by 66%. So even with the recent falls UK brands are as it were ... 79 Standard Chartered 10,064 -16% 13 80 Red Bull 9,984 8 ...

John Lewis partners Kuoni for first 'shop within a shop'

The Kuoni outlets will offer the full range of holidays available form the brand, which specialises in luxury holidays. They will open in the autumn at John Lewis stores in London's Oxford Street, as well as in Reading, Southampton and Cardiff. John Lewis already has beauty concessions from brands ...

Store brands gain ground on national brands

many items the quality of goods was considered to be the same or even better than that of national ... but with the guarantee of quality, consumers no longer worried about the standard of goods. Our trend analysis shows ...

Industry view: Does M&S's new value food range hit the spot?

this: It s a solid strategy both in identifying the current realities of even their staunchest ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.