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'Generation flux' marketers consider alternative career paths

01 Jun 2012 | by Nicola Clark

that even the most cautious marketer should not be afraid to go it alone. 'Whatever you do, you are only ... . She has been travelling for a year while advising a charity based in London on a product launch ...

The age of the interim marketer

01 Jun 2012 | by David Benady

. The standard period for interims is 12 to 18 months . Absorbing an interim is easiest where ...

Omega unveils Start Me Up Olympic drive

29 May 2012 | by John Reynolds

Omega, the official timekeeper for London 2012, today (29 May) launches its global Olympics TV ad..., and we are very happy with the result. "The Rolling Stones are the definitive London band and we ... ." The London 2012 Olympics marks the 25th time that Omega has been the official Olympic timekeeper. However, its sponsorship of London 2012 has not been without a hitch. An Omega digital clock built ...

Apple welcomes former Dixon boss with £36m 'golden hello'

28 May 2012 | by Nick Batten

, including a major push into Europe, without compromising standards. When Browett took the helm at Dixons ...

Think BR: BrandZ shows why technology matters

23 May 2012 | by Nick Cooper

is not necessarily that Apple has consolidated its hold on the No1 spot or that IBM is now at No2 or even ...

Apple cements most valuable brand status as UK's giants slide

22 May 2012 | by Daniel Farey-Jones

.8bn. BP fell 17% to $10.4bn, Standard Chartered fell 16% to $10.1bn but O2 suffered most ... % [in value] while the top 100 has grown by 66%. So even with the recent falls UK brands are as it were ... 79 Standard Chartered 10,064 -16% 13 80 Red Bull 9,984 8 ...

The truth about lying on your CV

17 May 2012 | by Suzy Bashford

as part of the standard due diligence process. Social media has transformed this approach, however ... @DanBryantRD In the age of hyper-connectivity and social media, it seems even more ludicrous that someone ...

Brand Health Check: Vertu

17 May 2012 | by Kim Benjamin

, the market is shifting. Convergence is key and the iPhone is king. Even luxury consumers ignore size and call ... -fibre and gold? It's a question that is probably even more valid today. Yet, somehow, Vertu has established a ...

My Secret Work Weapon: Risk-taking and innovation are the key to our success

16 May 2012 | by By Paul Davies, director of marketing communications, Microsoft UK

a London Film Festival partnership, and one between Dizzee Rascal and Bing. For our latest work ...

Resident Evil 6 to sponsor 'The Walking Dead'

14 May 2012 | by Maisie McCabe

The Walking Dead starts this evening (14 May) and the sponsorship will include bumpers across the series' 13 episodes when they are shown on Channel 5 on Monday nights and also when they are repeated on digital channel 5*. The sponsorship idents were made by Channel 5's in-house team. The deal ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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