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'Generation flux' marketers consider alternative career paths

01 Jun 2012 | by Nicola Clark

that even the most cautious marketer should not be afraid to go it alone. 'Whatever you do, you are only ... . She has been travelling for a year while advising a charity based in London on a product launch ...

The age of the interim marketer

01 Jun 2012 | by David Benady

. The standard period for interims is 12 to 18 months . Absorbing an interim is easiest where ...

Apple cements most valuable brand status as UK's giants slide

22 May 2012 | by Daniel Farey-Jones

.8bn. BP fell 17% to $10.4bn, Standard Chartered fell 16% to $10.1bn but O2 suffered most ... % [in value] while the top 100 has grown by 66%. So even with the recent falls UK brands are as it were ... 79 Standard Chartered 10,064 -16% 13 80 Red Bull 9,984 8 ...

Brand Health Check: Vertu

17 May 2012 | by Kim Benjamin

, the market is shifting. Convergence is key and the iPhone is king. Even luxury consumers ignore size and call ... -fibre and gold? It's a question that is probably even more valid today. Yet, somehow, Vertu has established a ...

Twitter boss: UK brands 'driving ad innovation'

15 May 2012 | by Sarah Shearman

, Trends and Accounts, in really creative ways . They are setting a lot of standards which are being ...

We'll call you: Everything Everywhere

09 May 2012

. Mktg I live in London, do you know when it's coming here? Orange For London we don't have any ...

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

received a record number of entrants for our awards this year. The standard was particularly high making ... ." The awards ceremony will be held on Monday, 11 June 2012, at the London Hilton on Park Lane, London ... Benecol (Johnson Johnson) Sense Worldwide Bepanthen (Bayer) JWT Transport for London Honda UK ...

BT London Live signs up Duran Duran and Stereophonics

01 May 2012 | by Matthew Chapman

Snow Patrol, Stereophonics, Duran Duran and Paolo Nutini will headline the BT-sponsored London Live...London Live is being put on as a partnership between Mayor of London, The Royal Parks and The London Borough of Tower Hamlets. It is sponsored by BT, which beat competition from Sainsbury s and Lloyds TSB, as first revealed by Marketing . The London Live activity will kick off with an open air ...

Orange RockCorps gigs suspension hints at demise of mobile brand

24 Apr 2012 | by Matthew Chapman

said it had decided not to hold a standalone London gig this summer because of the packed events ... . The gigs are likely to take place in September or October, to avoid clashing with the London 2012 Olympics ... in the US in 2005, made its UK activity debut with the backing of Orange in 2008. Last year s London gig ...

Social media: how your research can get the most out of the world's biggest focus group

23 Mar 2012 | by David Benady

monitoring and response can help us pre-empt potential issues before they become major problems and even help ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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