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BA harnesses Facebook to help Brits home for Olympics

It is giving away 240 flights, each matched with a Games ticket, from 20 selected international destinations, including former Olympic host cities Sydney, Moscow and Los Angeles. The airline, one of the top domestic sponsors of the London 2012 Games, is casting the promotion as an attempt to give British ...

Helen Edwards: Why borderline decisions can make or break a brand

The reported impact of Heathrow's passport control queues on businesses in London holds lessons...down to two cities London and Amsterdam. On all the important criteria facilities, security ... . Street-life: both score. Weather: both miss. Restaurants: London goes ahead. Bars: Amsterdam draws level ... in marketing, an MBA from London Business School and is a partner at Passionbrand. Follow her on Twitter ...

Ryanair celebrates 50% lift and record group profits

The airline s pre-tax profits leapt 50% from last year s 420.9m , according to International Financial Reporting Standards (IFRS), despite higher oil prices and a deep recession in Europe, O'Leary said ... to bypass high-cost London airports in favour of expanding airports in Spain, France, and Holland. "We ...

John Lewis partners Kuoni for first 'shop within a shop'

The Kuoni outlets will offer the full range of holidays available form the brand, which specialises in luxury holidays. They will open in the autumn at John Lewis stores in London's Oxford Street, as well as in Reading, Southampton and Cardiff. John Lewis already has beauty concessions from brands ...

Heathrow launches campaign reassuring passengers of smooth Olympic run

for the London 2012 Olympic and Paralympic Games, and the ad campaign aims to show how Heathrow s employees ... London until 21 June. The marketing effort will have a heavy presence on London Underground. Media buying ...

BA unveils plans for giant screen in Olympic Park

British Airways has revealed plans to broadcast the London 2012 Olympic Games live within a...BA is a domestic tier-one sponsor of the London 2012 Games and has partnered with the London Organising Committee of the Olympic and Paralympic Games (Locog) to create the event, called 'Park Live'. The dedicated area will house 10,000 people, who will be able to watch the Games on a giant screen within ...

Absolute Radio partners with Australia's Fox FM for Thomas Cook giveaway

, said: "Our partnership with Thomas Cook adds even more to what will be a very special show. "Fans ...

Branson-shaped ice cubes take off on selected Virgin flights

. They are crafted to such an exacting standard that Branson's beard is distinguishable. Further recent ...

Unilever tops 2012 Marketing Society Awards nominations

received a record number of entrants for our awards this year. The standard was particularly high making ... ." The awards ceremony will be held on Monday, 11 June 2012, at the London Hilton on Park Lane, London ... Benecol (Johnson Johnson) Sense Worldwide Bepanthen (Bayer) JWT Transport for London Honda UK ...

Think BR: There's more to live-event sponsorship than music festivals

festival with a footfall of 65,000, it could look to charge in the region of 100k to a 2nd or even 3rd ... ,000 capacity event will have a diverse crowd, so even if you are only looking to talk to 20% of them (100 ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.