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Apple cements most valuable brand status as UK's giants slide

22 May 2012 | by Daniel Farey-Jones

.8bn. BP fell 17% to $10.4bn, Standard Chartered fell 16% to $10.1bn but O2 suffered most ... % [in value] while the top 100 has grown by 66%. So even with the recent falls UK brands are as it were ... 79 Standard Chartered 10,064 -16% 13 80 Red Bull 9,984 8 ...

Twitter boss: UK brands 'driving ad innovation'

15 May 2012 | by Sarah Shearman

, Trends and Accounts, in really creative ways . They are setting a lot of standards which are being ...

Nike marketing boss attacks 'institutionally analogue' businesses

14 May 2012 | by Nicola Clark

of movement is unavoidable, even for a marketer from Nike, the brand which famously never stands still ... and rational purpose fifty, twenty, even fifteen years ago. But for the past decade that way of doing things ... , that we are not even questioning it. I am convinced the filters that are going to be applied to that way ...

Departing AA chair McGuinness: 'We may be on the brink of a real renaissance'

08 May 2012 | by Andrew McGuinness, founding partner at Beattie McGuinness Bungay

businesses we all lose. Agencies, media and brands alike, and that's before we even think about the consumer ... , saw ad-spend grow faster than the economy last year and predicted even better for 2012. Growth ...

ISBA president Woods: Marketers must shape online regulation

02 May 2012 | by Alex Brownsell

Speaking at the Annual IPA Members' Lunch in Shoreditch, East London, Woods urged the audience to "shape the debate" on the regulation of online marketing, and not view the online space as a "lawless ... addressing the issue of the "intense scrutiny" around Coca-Cola's partnership with the London 2012 Games ...

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

received a record number of entrants for our awards this year. The standard was particularly high making ... ." The awards ceremony will be held on Monday, 11 June 2012, at the London Hilton on Park Lane, London ... Benecol (Johnson Johnson) Sense Worldwide Bepanthen (Bayer) JWT Transport for London Honda UK ...

Can a brand gain from adopting a rival's disused marketing idea? The Marketing Society Forum

18 Apr 2012

- and expunge the emotional resonance the original brand engendered. Even then, it smacks of laziness ...

Locog defends role of embattled Olympic sponsors

17 Apr 2012 | by John Reynolds

reports criticising the role of London 2012 sponsors such as McDonald's, Coca-Cola and Adidas....manufactured in sweatshops in Indonesia. The article, headlined Exposed: The reality behind London ... the London 2012 Olympics. A Locog spokesman said: Without our sponsors the Games wouldn t happen ... at Alexandra Palace in North London. Hans Erik Tuijt, the brewer s global activation manager, said: We ...

ISBA slams doctors for 'abdicating responsibility' in obesity debate

16 Apr 2012 | by Arif Durrani

than 100 days before the start of the London 2012 Olympics, as "simply opportunistic, ambush PR ... ." As the official restaurant provider to London 2012, McDonald's is preparing to launch a 'Mascotathon' happy meal promotion this week (18 April), featuring the London 2012 Games characters, Wenlock and Mandeville ...

'Aggressive marketing' played role in summer riots, says panel

28 Mar 2012 | by Gemma Charles

, the panel recommends: The Advertising Standards Authority (ASA) make the impact of advertising ... , whose constituency covers Tottenham, North London where the riots started, said some advertising aimed ...

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