BMW unveils plans for floating Olympic showroom
13 Feb 2012 | by John Reynolds
BMW, the official automotive partner for the London 2012 Games, has unveiled plans for a state
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Coke Zero introduces 'taste the possibilities' pan-Euro push
13 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
that even the impossible can become a reality." In October last year, Coke Zero invited consumers ...
Audi's new marketing boss Dominic Chambers on keeping the brand in the fast lane
10 Feb 2012 | by Alex Brownsell
Just a few miles from Audi's eye-catching flagship brand centre in West London, where Marketing ... , 'Vorsprung durch Technik', which Chambers believes must, if anything, become even more central to its ... , but even though it's featured in our communications over the past few years, I feel it's become a bit ...
The joy of sex marketing
10 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
For many people it would be a dream job. For others, it might be considered lightweight, or even a bit embarrassing, on the CV. Yet the marketing of sex-related products presents a rare array ... -education message with a playful tone - even going as far as offering online advice about performing oral sex ...
TV or not TV: Should challenger brands resist the lure of TV advertising?
10 Feb 2012 | by David Benady
Even with media deflation - TV is as cheap in real terms as in 1986 due to increased viewing ... a one-off campaign; you need to do a sustained campaign, which makes it even more expensive ...
Absolut partners Gorillaz artist Hewlett for 'Bloody London' push
10 Feb 2012 | by Gemma Charles
, to create a limited edition London-themed bottle....'Absolut London' will be on sale in Selfridges and Harvey Nichols from 1 March at a recommended ... an 'Absolut Bloody London' method of serving the drink. The limited edition design portrays London s style ... seven characters from the past who have influenced and shaped London s culture. Absolut said ...
Think BR: Marketers should heed the Olympic clampdown
09 Feb 2012 | by Mark Armitage
of the football venues of the London 2012 Olympics, revealed the extent of the cover up they are required ... should appreciate. Many corporate sponsors for the London 2012 Games are thought to have invested more ... by the British Olympic Association and until the end of 2012, by the London Organising Committee for the Olympic ...
Sport magazine to hand out 'light sabres' for Star Wars promotion
09 Feb 2012 | by Maisie McCabe
partnership with Sport magazine, featuring mock light sabres being handed out on the streets of London.
Junk food 'super complaint' puts Krave, Nesquik and Cadbury's Buttons in firing line
09 Feb 2012 | by Gemma Charles
The Children's Food Campaign (CFC) is filing a "super-complaint" to the Advertising Standards...and families in the UK is already carefully regulated including on-line and companies own standards ...
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