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Unilever tops 2012 Marketing Society Awards nominations

received a record number of entrants for our awards this year. The standard was particularly high making ... ." The awards ceremony will be held on Monday, 11 June 2012, at the London Hilton on Park Lane, London ... Benecol (Johnson Johnson) Sense Worldwide Bepanthen (Bayer) JWT Transport for London Honda UK ...

Locog defends role of embattled Olympic sponsors

reports criticising the role of London 2012 sponsors such as McDonald's, Coca-Cola and Adidas....manufactured in sweatshops in Indonesia. The article, headlined Exposed: The reality behind London ... the London 2012 Olympics. A Locog spokesman said: Without our sponsors the Games wouldn t happen ... at Alexandra Palace in North London. Hans Erik Tuijt, the brewer s global activation manager, said: We ...

Reebok fitness competition lands TV slot

announced that Eurosport's 3D coverage of the London 2012 Olympic Games would be broadcast on Sky 3D, the UK ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

by standard display formats, such as banners and text links. It also showed that SMS and MMS advertising ...

Public unruffled by 'sexy' outdoor ads

by the Advertising Standards Authority on the grounds of decency equivalent to just 0.04% of all campaigns run ...

Consumers use social commerce to validate purchases with peers

Speaking at Conde Nast's Digital Briefing in London yesterday (22 February), David Rowan, editor of Wired magazine, said there is some "strange consumer psychology" in action, with shoppers using "Sites like Blippy, [which] are all about getting the validation of the crowd." Blippy enables consumers ...

Grazia releases bespoke edition to celebrate London Fashion Week

London Fashion Week, with ads from brands including Jimmy Choo, YSL and LG....process. Even the front cover has been chosen by readers. Advertisers such as Jimmy Choo, Les Petites ... and Facebook. Abby Carvosso, managing director of Bauer Magazines lifestyle, said: "London Fashion Week is a ... to combining style and technology. He added that the Grazia London Fashion Week issue and the accompanying ...

Bourjois taps into London Fashion Week

and an integrated marketing campaign to coincide with London Fashion Week...., features TV, experiential and social media activity. The activity will run alongside London Fashion Week ... in Shoreditch, East London. MEC Access and MCBX have partnered with Princess Productions and Bourjois ... advice, backstage London Fashion Week news and interviews with fashion designers. The boutique ...

The most irritating ads of 2011

campaign ranks as even more irksome. Halifax brand strategy director Simon Watts says: 'A good ad has ... to be irritating, some brands go out of their way to avoid annoying audiences. The appeal of even the best ... Crispin Porter Bogusky 12 18 M ller TBWA\London 11 19= UPS ...

Levi's appoints Wunderman as first global digital agency

the campaign was postponed in the UK in August following the London riots, due to a sequence in the film ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.