to remove filtersITV signs up Pepsi for Shazam-enabled ad in BGT final
10 May 2012 | by Matthew Chapman
functionality will offer viewers the chance to win a London 2012 Opening Ceremony package as part of the brand ...
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Old El Paso readies Jubilee-themed campaign
22 May 2012 | by Maisie McCabe
The campaign, which was planned by UM London, will use the tagline 'Bring on the Jubilicious ... , will run across roadside and London Underground 48-sheets, T-sides on London buses and JCDecaux ... London, said: "Our brand strategy for 2012 has sociability and conviviality at its core so we ve embedded ...
Wagon Wheels launches Bing map treasure hunt
08 May 2012 | by Maisie McCabe
The online game, created by Interpublic's UM London, is part of a wider campaign, 'The Truth ... campaign." UM London has worked on the media planning and buying for Burton's Biscuit Company since ... planner at UM London, said: "Our Bing game allows teenagers to get completely immersed in the Wagon Wheels ...
Trading places: this week's people moves
04 May 2012 | by Daniel Farey-Jones
Association . ( Campaign ) Albion London has bolstered its management team with the hiring of Creature ... planning director. ( Campaign ) The Advertising Standards Authority has appointed Roisin Donnelly ... ) JWT London has appointed the creative team Bill Hartley and Giles Hepworth . ( Campaign ) Lida ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
received a record number of entrants for our awards this year. The standard was particularly high making ... ." The awards ceremony will be held on Monday, 11 June 2012, at the London Hilton on Park Lane, London ... Benecol (Johnson Johnson) Sense Worldwide Bepanthen (Bayer) JWT Transport for London Honda UK ...
Trading places: this week's people moves
27 Apr 2012 | by Kate Lloyd
Advertising MEC brings in Michael Dick as new head of strategy from global solutions in London as he leaves Coca-Cola North West Europe. He will replace Charlie Wright who has moved to MEC in Singapore. ( Campaign) Marketing Heinz has appointed Giles Jepson as chief marketing officer ...
Trading places: this week's people moves
20 Apr 2012 | by Daniel Farey-Jones
) JWT London has appointed Ricardo Figueira as its first digital executive creative director ... ) Profero London has appointed Ben Clapp as its executive creative director. ( Campaign ) Paul ...
Locog defends role of embattled Olympic sponsors
17 Apr 2012 | by John Reynolds
reports criticising the role of London 2012 sponsors such as McDonald's, Coca-Cola and Adidas....manufactured in sweatshops in Indonesia. The article, headlined Exposed: The reality behind London ... the London 2012 Olympics. A Locog spokesman said: Without our sponsors the Games wouldn t happen ... at Alexandra Palace in North London. Hans Erik Tuijt, the brewer s global activation manager, said: We ...
Trading places: this week's people moves
23 Mar 2012 | by Daniel Farey-Jones
Advertising McCann London has appointed VCCP's international planning director, Dan Izbicki ... , and Mark Slack and Gemma Phillips , a creative team from The Red Brick Road. ( Campaign ) TWBA\London ... will not be replaced, with his responsibilities instead being spilt between TBWA\London s president, Robert Harwood ...
NME partners Jack Daniel's J.D.Roots in search of Britain's Best Small Venue
22 Mar 2012 | by Nick Batten
later in the year. The partnership was orchestrated by media agency UM London and Adam Bulleid from ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
