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Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

received a record number of entrants for our awards this year. The standard was particularly high making ... ." The awards ceremony will be held on Monday, 11 June 2012, at the London Hilton on Park Lane, London ... Benecol (Johnson Johnson) Sense Worldwide Bepanthen (Bayer) JWT Transport for London Honda UK ...

Facebook's Everson urges marketers to 'make a bet on us'

25 Apr 2012 | by Arif Durrani

, and therefore the marketer can utilise that in really interesting ways," she says. "What s even more interesting ...

Think BR: How can brands harness the power of NFC?

23 Apr 2012 | by Christopher Smith

51% of smartphone owners have even heard of NFC and 6 in 10 of those with an NFC-enabled handset don't even know they have it. It's all summarised in an infographic you can access here ... ran the Isobar Create London event in Shoreditch , a 34-hour hackathon that invited teams ...

Trading places: this week's people moves

20 Apr 2012 | by Daniel Farey-Jones

) JWT London has appointed Ricardo Figueira as its first digital executive creative director ... ) Profero London has appointed Ben Clapp as its executive creative director. ( Campaign ) Paul ...

Trading places: this week's people moves

23 Mar 2012 | by Daniel Farey-Jones

Advertising McCann London has appointed VCCP's international planning director, Dan Izbicki ... , and Mark Slack and Gemma Phillips , a creative team from The Red Brick Road. ( Campaign ) TWBA\London ... will not be replaced, with his responsibilities instead being spilt between TBWA\London s president, Robert Harwood ...

Getting behind the IAB figures: Media experts on the rise of mobile

21 Mar 2012 | by Arif Durrani

. Big TV buy? Add mobile," says Valoti. "Outside back cover in The Standard tonight? Imagine what mobile ... Ramsay, digital account director, UM London "It's the year of the mobile. How many times have we ... now facilitate experiences on par or even better than those available online) and it's no surprise ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

20 Mar 2012 | by Sarah Shearman

by standard display formats, such as banners and text links. It also showed that SMS and MMS advertising ...

Trading places: this week's people moves

16 Mar 2012 | by Daniel Farey-Jones

Matt James steps down as managing director of Starcom and McCann London hires Rob Doubal and Lolly...Advertising McCann London has ended its long search for creative leadership with the appointment of Wieden+Kennedy's Rob Doubal and Lolly Thomson as its executive creative directors ... . ( Campaign ) Jon Tipple , McCann London 's head of planning, has moved to sister branding agency ...

Commercial TV and radio remain strong in Q1

14 Mar 2012 | by Arif Durrani

in the second half of the year as activity spikes around Fifa s Euro 2012 football championships and the London ...

M&S and Sainsbury's buck consumers' indifference to brands

02 Mar 2012 | by Maisie McCabe

advertisers, media owners and agencies yesterday morning at MPG Media Contacts' new office in central London ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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