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Opinion: Awareness of ethics means CR needs PR

that not only was the trend for CR reporting bypassing consumers, but that even the shareholders and analysts ...

PROs reveal why they switch jobs

cent of 31 to 35-year-olds gave the same response. Ketchum London chief executive David Gallagher ...

Anthony Hilton: Why the customer is not always right

Every year, MORI polls financial journalists about their attitude to companies and plots the link between familiarity and favourability.

Report demands more transparency in lobbying

The World Wildlife Fund's report on 'the conduct and content of corporate lobbying' found that only 51 per cent of companies in Standard & Poor's Global 100 Index provided 'some degree of transparency around lobbying activity'. None declared how much they paid to professional lobbyists. The WWF ...

Salary Survey: Industry on the rise

are from consultancies. Almost a third of respondents (31 per cent) operate from central London, still ... and benefits,' says Buffalo Communications managing director Kerry Hallard. 'Our standard benefits package ... there as there is the number of jobs. Some candidates are even being offered two or three jobs, so employers need to stand ...

News Analysis: PR middlemen face changing role

the 'profile of even the largest PR agencies is not nearly as pronounced as that of ad agencies'. 'Clients ... longlists, but the presence of intermediaries helps create an even-handed pitch process. She adds ...

Opinion: Leader - Lessons to be learnt from agency data

. Even allowing for a certain degree of reluctance to admit that expert external advice was sought ...

Evaluation: Top of client agenda

cent to 90 per cent. PR measurement has also been adopted by 95 per cent of organisations. Even ... evaluation is one of the most important elements considered when selecting an agency, but that standards vary ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.