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CREATIVE STRATEGY: Prometheus and stealing fire at TED

more consumer-generated buzz. Even the more conventional ads have taken some unusual angles like ...

Aurasma head Martina King departs amid HP turmoil

virtual window shopping in three of its central London stores to sell F F clothes, which have ...

Think BR: What brands can learn from start-ups

screen phone has been so rapid that iPhones and the like have become ubiquitous, even amongst ... . And it s this not-yet-jaded passion that is the key to Instagram-like innovation. Although most brands don t even ... it elsewhere and perhaps even create their own version. The shift in power is now tilting in favour ...

Think BR: Advertising for the second-screen

, and being shared with digitally with other people. Mobile usage is rapidly taking over as a standard way ... believe the second-screen enables them to extend a 30-second advert into two, three minutes or even longer ...

Think BR: Weird web culture is bigger than cheap LOLs

, an MA dissertation submitted to the Department of Media and Communications, London School of Economics ...

Think BR: 4G can unlock the creative potential of mobile

which automatically play sound or video. This ban even extends to the automatic initiation of sounds ...

How social media is removing the barriers between corporate and consumer brands

Integrating social media into brand marketing campaigns has shifted from a niche add-on to standard...Experian Standard Chartered Tesco +22 +15,975 +2,128 Source ...

Youth and social media

There is no doubt that technology is transforming the way we live our lives today and this transformation is even ...

Now is the time to capitalise on London's digital potential, says Boris

With the London mayoral elections just over a week away, current mayor Boris Johnson makes his...London s got a fantastic future, the right timezone and the right language. It has a highly ... colossal regeneration taking place in East London. Simultaneously the city is becoming ever safer and more attractive to live in, so I think London has a clear lead over other so called global cities. We ...

Think BR: How can brands harness the power of NFC?

51% of smartphone owners have even heard of NFC and 6 in 10 of those with an NFC-enabled handset don't even know they have it. It's all summarised in an infographic you can access here ... ran the Isobar Create London event in Shoreditch , a 34-hour hackathon that invited teams ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.