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Campaign Viral Chart: Nike viral stays ahead of Pepsi Max

01 Jun 2012 | by Ben Hall

Kennedy London 50,333 shares this week All time: 676,182 shares ...

Campaign Viral Chart: Nike interactive ad nets first place

25 May 2012 | by Ben Hall

. 1. Nike 'my time is now' by Wieden Kennedy London 585,286 shares this week All time: 624 ...

Big Jubilee Lunch project in TV push

23 May 2012 | by Loulla-Mae Eleftheriou-Smith

McCann London has created a TV spot designed to raise awareness of The Big Jubilee Lunch, the Eden...and we know this campaign will help even more people to take the plunge and knock on their neighbours doors to organise community celebrations." McCann London's creative directors Matt Crabtree and Simon ...

Samsung Olympic spot invites people to 'take part'

22 May 2012 | by Matthew Chapman

, as Samsung attempts to drive home its role as wireless communications equipment sponsor of London 2012 ... products, including the Galaxy Note, in the Olympic Village and throughout London for the duration of the London 2012 Olympic and Paralympic Games. Follow Matthew Chapman at @mattchapmanUK ...

Shopping for brands

17 May 2012 | by Gavin Crouch, JWT London

that will deliver more engaging customer experiences, says Gavin Crouch of JWT London....mobile site that allows you to redeem a code, but the sponsored link takes you to a London 2012 Coke ... . Interactive mobile advertising, mobile search, QR codes and even SMS will all drive traffic to a brand ... strategy at JWT London POINT OF VIEW iPhone or Android? Android will win by volume but I ...

Let's get serious

17 May 2012 | by Tim Dunn, Isobar Mobile

for complex apps, and its standards won't even be completed for some time. Last, Apple is fanatically ... , a call, even a picture message could move things on ... Mobile dating etiquette these days is a ...

A Continuous Conversation

17 May 2012 | by Ilicco Elia, LBi

mobile, a tablet, a desktop computer or even a TV. There are so many practical reasons to ensure ... that allows passengers to carry their boarding pass on their phone might seem bright and cutting-edge, even ...

A beautiful collision

17 May 2012 | by James Devon, MBA

movements and collect our memories. Hey, even MBA's Christmas card was an HTML5 app. Furthermore, a recent ...

Twitter's Dorsey named Cannes Lions Media Person of 2012

16 May 2012 | by Arif Durrani

awards ceremony on the evening of 20 June in the Palais des Festivals, Cannes. Each year, the festival ...

Paddy Power ad banned for being offensive to transgender community

16 May 2012 | by Loulla-Mae Eleftheriou-Smith

stance. The Advertising Standards Authority (ASA) began an investigation into the ad, saying it had ... the racecourse, while the voiceover carried on: "We hear you Ian and we're going to make Ladies' Day even more ... with broadcasting and decency standards. However, the complaints were upheld and the ad has been banned ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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