Pepsi partners Twitter for long-term music promotion
30 May 2012 | by Sarah Shearman
Olympic beach volleyball tickets and boost awareness of its status as "best mate" of the London 2012 Games ...
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Panasonic launches digital face-painting app for Olympics
01 Jun 2012 | by Sarah Shearman
The Flag Tag app, which launched yesterday, enables users to upload their customised photo to their profile page and share it with friends on Facebook, Twitter and via email, to show support for their team during the London 2012 Olympic Games. The app, devised by Brave, will roll out on iOS and Android ...
Glacéau vitaminwater in Olympic ticket Twitter giveaway
30 May 2012 | by Loulla-Mae Eleftheriou-Smith
Olympic beach volleyball tickets and boost awareness of its status as "best mate" of the London 2012 Games....From today, people who follow Glac au vitaminwater on Twitter will have the opportunity to win 15 pairs of tickets, including an overnight stay at a London 5* star hotel. To put their hands up ... _UK handle. Glac au is planning a range of activity over the coming weeks in support of London 2012, which ...
Facebook and Twitter target UK SMEs with adspend giveaways
29 May 2012 | by Sarah Shearman
London Evening Standard Business networking event, Tony Wang, general manger for Twitter UK , said ...
Tesco pushes virtual clothes in small London stores
25 May 2012 | by Matthew Chapman
smaller central London stores, to push its F&F clothing range....The partnership will make the F F collection available to buy in central London stores, which do not have the floor space to display the clothes, for the first time. F F clothing designs will appear ... smaller central London stores aren't big enough to have clothing ranges, so this is a great opportunity ...
Malibu launches VIP-themed Facebook app as part of summer style activity
23 May 2012 | by Sarah Shearman
", attracting 12,000 target-consumers in London, Manchester and Birmingham. He said: "Malibutique serves as a ...
Danone ramps up marketing for Evian and Volvic brands
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
this year that aimed to bring the Alps to London . A new global digital platform, www ...
Mobile to be 'biggest branding product on the planet', says IAB chairman
18 May 2012 | by Sarah Shearman
Speaking at the IAB's annual Mobile Engage event in London yesterday (17 May), Eyre noted how the increasing popularity of smartphones has presented a huge opportunity and challenge for marketerers. He ... tags were activated by viewers of Britain's Got Talent at the weekend, even though the service ...
Groupon nearly in the black as it cuts losses by 96%
15 May 2012 | by Sarah Shearman
referral from Advertising Standards Authority. ...
Twitter boss: UK brands 'driving ad innovation'
15 May 2012 | by Sarah Shearman
, Trends and Accounts, in really creative ways . They are setting a lot of standards which are being ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
