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Book flights on the go with Cathay Pacific iPad app

27 Jul 2010 | by Jacob Mathias

is launched in the Hong Kong market." Cathay offers flights from UK airports London Heathrow, Newcastle ...

iCrossing founder integrates SEO and social media for PR platform

22 Jul 2010 | by Jacob Mathias

" beyond the standard text in an e-mail attachment. The pitches, which are built into microsites, can ...

The iPad bandwagon rolls into town

28 May 2010 | by Ben Bold

. It costs nothing to download the FT app and users can read 10 articles per month for free; but a standard ... Apple's Regent's Street store in London last night and into the early hours of this morning, hoping ...

Digital Work: From brief to browser

13 May 2010

's global headquarters in New York, Tribal DDB London was eventually selected to promote the launch ... , negating all rent on a particular rival street. With the right card, players could even demolish ... , versus an industry standard of 20 per cent. The click-through rate for the campaign has averaged 20 per ...

Profile: Anna Rafferty, managing director, Penguin Digital

13 May 2010 | by Andrew McCormick

authors on five consecutive evenings at 6.30pm. The fact that the project was judged more experimental ... to feature on the site. Rafferty even provides them with small amounts of cash to fund local book events ... ." For Rafferty, an English graduate of King's College London, books are what she grew up loving. However, her ...

Special Report: Affiliate Marketing - Battle of the brands

13 May 2010 | by Kim Benjamin

says it is important to have deeper reporting that goes beyond standard sales tracking and looks ... PERFORMANCE Vodafone CREATIVE: The standard creative options are available, including deeplinking ... to promote voucher codes to generate sales as customers are looking for that little extra over the standard ...

Masterclass: Personalised ads

13 May 2010 | by David Tiltman

the ads accordingly. Daisley says the service, which can be bought through Google's standard auction ...

Andrew Walmsley on Digital: Make your affiliations pay

05 May 2010 | by Andrew Walmsley

With an estimated 4bn in sales last year, affiliate marketing is now a serious channel to market for thousands of UK companies. However, many are suffering fraud, cannibalising their other channels or paying the wrong people, and don't even know it. The commonest misconception about affiliate marketing is that it ...

Andrew Walmsley on Digital: Media agency meltdown

28 Apr 2010 | by Andrew Walmsley

, that division isn't even and it isn't complete. For every client that's getting pricing below the average, there has to be another or others that are overpaying. Even matching clients' complementary requirements ... exploited. So even though advertisers get media to fit the agency's deal rather than their marketing ...

Andrew Walmsley on Digital: Timing is everything

14 Apr 2010 | by Andrew Walmsley

notifying us when friends changed jobs, partners or allegiances, it even changed the nature of conversation ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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