10 May 2012
| by Rachel Barnes
delivering the annual lecture of The Marketing Society in the evening, is all in a day's work. It will be 10 ...
with the Dutchman at the company's landmark London headquarters, Unilever House, to find out how the company and its ...
nearly 70% (since 2009). So even our shareholders understand that.
Still, every six months we have a ...
01 May 2012
| by Kim Benjamin
received a record number of entrants for our awards this year. The standard was particularly high making ...
."
The awards ceremony will be held on Monday, 11 June 2012, at the London Hilton on Park Lane, London ...
Benecol (Johnson Johnson) Sense Worldwide
Bepanthen (Bayer) JWT
Transport for London
Honda UK ...
12 Apr 2012
Euro RSCG London has created what it is billing as the first-ever iAd to use Twitter and its camera
29 Mar 2012
| by Noelle McElhatton
.
Nonetheless, if brand owners of Diageo's significance state that 'it takes communities of 1m to even start ...
28 Mar 2012
| by Noelle McElhatton
Click to read Marc Pritchard's comments on:
The London 2012 Olympics
Social media ...
The balance between profit and purpose
On the London 2012 Olympics
Q: What financial ...
. So our target [for the London 2012 Olympics] is an extra $500m in sales worldwide.
Q: Few ...
26 Mar 2012
| by Maisie McCabe
even more valuable because they had a higher proportion of people who were light TV viewers ...
at Bafta in central London on Friday morning (23 March) Sharp said growth came from people who did not buy ...
23 Mar 2012
| by Rachel Barnes
longer in the marketplace, even if her job already takes her to the UK, China, Australia, South Africa ...
22 Mar 2012
| by Rachel Barnes
brands and companies; that inspire passionate followers and even create movements....recession created an inflection point that requires brand building innovation to survive and even thrive ...
in the Olympic conversation
Identifying mums
London 2012: Buying everyday products can help kids have ...
to transform public opinion on just about anything, including the direction of brands, companies and even ...
20 Mar 2012
| by Sarah Shearman
by standard display formats, such as banners and text links.
It also showed that SMS and MMS advertising ...
08 Mar 2012
| by Kim Benjamin
title Marketing magazine, and the winner will be crowned at the Revolution Awards ceremony in London ...
than 200,000 unique users in its first week. The brand stole the show at last year s London Fashion ...