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Amex rolls out first SMS-interactive billboard

, offering consumers "insider tips" about activities in London....The billboards rolled out this week across main London terminal train stations. They have been ... to "London's Insider Tip Generator" to recieve a personalised message on a billboard. The message will suggest ways they can make the most of their time in London. It will also be sent to the user in SMS form ...

Unilever tops 2012 Marketing Society Awards nominations

received a record number of entrants for our awards this year. The standard was particularly high making ... ." The awards ceremony will be held on Monday, 11 June 2012, at the London Hilton on Park Lane, London ... Benecol (Johnson Johnson) Sense Worldwide Bepanthen (Bayer) JWT Transport for London Honda UK ...

O2 takes aim at PayPal with mobile payments service

conference in London yesterday by James Le Brocq, managing director at O2 Money, which had originally planned ...

Hiscox becomes first UK brand to use AdCastPlus platform

, which allows online ads to stay present on the side of a web page, even when a user scrolls down.

Mobile adspend soars 157% as FMCG and retail brands follow consumers

by standard display formats, such as banners and text links. It also showed that SMS and MMS advertising ...

AmEx campaign by Digitas and CP&B lands top Facebook Studio award

because it has legs and drives results. It s even been recognized as an official day by the Congress ...

Marketing Guru on... the desire to 'go viral'

agencies. There are even a few specialist agencies that can make the sterile into the viral, and have a ...

Social brands: Unilever shifts focus from social media to word of mouth

Speaking at the Social Brands conference in London today (8 February), Debbie Weinstein, Senior Director, Social Media Innovation, at Unilever, revealed that the FMCG giant has shifted away from using social media simply for fan acquisition. Weinstein said: "We are now looking to develop broader social ...

MasterCard sponsors The Brits content on Vevo

was negotiated by MasterCard's media agency UM London. Tom Connaughton, head of programming at Vevo, said: "We ...

Virgin Money '40 years of better' by BMB

runs across print, outdoor and cinema, and includes a 3D projection on the University of London ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.