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Unilever tops 2012 Marketing Society Awards nominations

received a record number of entrants for our awards this year. The standard was particularly high making ... ." The awards ceremony will be held on Monday, 11 June 2012, at the London Hilton on Park Lane, London ... Benecol (Johnson Johnson) Sense Worldwide Bepanthen (Bayer) JWT Transport for London Honda UK ...

McDonald's to introduce Olympic happy meal promotion

the London 2012 Games characters, Wenlock and Mandeville....McDonald's is the official restaurant provider to London 2012, and its new promotion involves the brand giving away nine million toys with its happy meals, encouraging children to engage with the Games. The toys include two stepometers, a jumpometer, a bat and ball, shuttle run-counter and a relay baton ...

Digital killed the marketing star

people,' says James Whitehead, executive partner at JWT London. 'There are few automated shortcuts to get ...

Chip shop spoofs Beckham Bodywear ad

The comedy video appears to show Beckham in his briefs eating chips and ends with the strapline "forget London Fashion Week, it's National Chip Week . The creative plays on the fact that this week (20-26 February) is both London Fashion Week and National Chip Week. The ad might not last long ...

Social video explodes as brands 'become friends' with consumers

Since 2006, when the most-shared video was Unilever's 'Dove Evolution', there has been a 20-fold increase in the sharing of branded content. Even over the last year, the increase is significant. In 2010, the top 20 most-shared videos generated five million shares (5,302,340) and 205,850,936 views. In 2011 ...

Brand Republic inducts its first Hall of Famers

At the gala dinner of BrandMax, the marketing event held over two days at London s Altitude 360, Brand Republic welcomed half a dozen leaders, brands and innovators into its Hall of Fame launched ... . The winners on the evening were: Innovators Dare Blue Rubicon Leaders Jill McDonald, UK ...

The BR 200 July 2011: The web's most influential bloggers (101-150)

115 116 This little lady went to London 3736 ... 119 The musings of an opinionated sod 3691 120 London ... London 3299 135 Marketing society 3257 136 ...

Golf and ITV Player head up BR app chart

ITV Player, the free, seven-day catch-up service from the UK's biggest commercial broadcaster, was released at the end of June. It topped the chart last week, but has dropped to second place this week. The Open Championship 2011 app is unusual for topping the chart even before the golf tournament, which ...

The BR 200 May 2011: The web's most influential bloggers (51-100)

Lady Went To London 4506 76 The Toad Stool by Alan Wolk 4493 ... 3816 89 H K London's Blog 3773 90 American ...

OFT cracks down on 'deceptive' promotional blogging

warned online retailers to maintain the same consumer protection standards as those on the high street ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.