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Twitter boss: UK brands 'driving ad innovation'

, Trends and Accounts, in really creative ways . They are setting a lot of standards which are being ...

Unilever tops 2012 Marketing Society Awards nominations

received a record number of entrants for our awards this year. The standard was particularly high making ... ." The awards ceremony will be held on Monday, 11 June 2012, at the London Hilton on Park Lane, London ... Benecol (Johnson Johnson) Sense Worldwide Bepanthen (Bayer) JWT Transport for London Honda UK ...

Think BR: How can brands harness the power of NFC?

51% of smartphone owners have even heard of NFC and 6 in 10 of those with an NFC-enabled handset don't even know they have it. It's all summarised in an infographic you can access here ... ran the Isobar Create London event in Shoreditch , a 34-hour hackathon that invited teams ...

BSkyB's The Cloud to provide Wi-Fi for London Overground

The Cloud, the BSkyB-owned Wi-Fi provider, is to provide free Wi-Fi at 12 London Overground train...the service. A London Overground spokesman said Wi-Fi would be available at 12 key stations in time for the London 2012 Olympics this summer. He said these would be high-traffic stations, such as Willesden Junction and stations near the Olympic park in East London, including Hackney Central, Hackney Wick ...

ISBA Conference: Mobile can become 'seventh mass media'

be dwarfed by other media for a long time into the future. Even in 2016 it would still be 33 times smaller ...

Revolution: Mobile World Congress: The trends taking mobile by storm

using HTML5, a common standard across multiple mobile devices. HTML5 is a game-changing technology ... of support out there in the mobile ecosystem. London is a hotbed of mobile agencies and developers. Take ... question of time before NFC becomes the de facto standard for the transmission of small amounts of data ...

Weighing up Twitter's branded adventure

; we were already getting thousands of guesses, before it had even launched on TV. The brand pages ...

BT broadcasts Valentine's messages to the nation

appearing on the "infoband" at the top of the BT Tower in London.

Appointment to View: How the AA made its own horror film trailer

McCann London took inspiration from horror movies for its recent campaign for the AA's Home

Social video explodes as brands 'become friends' with consumers

Since 2006, when the most-shared video was Unilever's 'Dove Evolution', there has been a 20-fold increase in the sharing of branded content. Even over the last year, the increase is significant. In 2010, the top 20 most-shared videos generated five million shares (5,302,340) and 205,850,936 views. In 2011 ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.