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Twitter boss: UK brands 'driving ad innovation'

, Trends and Accounts, in really creative ways . They are setting a lot of standards which are being ...

Nike marketing boss attacks 'institutionally analogue' businesses

of movement is unavoidable, even for a marketer from Nike, the brand which famously never stands still ... and rational purpose fifty, twenty, even fifteen years ago. But for the past decade that way of doing things ... , that we are not even questioning it. I am convinced the filters that are going to be applied to that way ...

ISBA president Woods: Marketers must shape online regulation

Speaking at the Annual IPA Members' Lunch in Shoreditch, East London, Woods urged the audience to "shape the debate" on the regulation of online marketing, and not view the online space as a "lawless ... addressing the issue of the "intense scrutiny" around Coca-Cola's partnership with the London 2012 Games ...

Unilever tops 2012 Marketing Society Awards nominations

received a record number of entrants for our awards this year. The standard was particularly high making ... ." The awards ceremony will be held on Monday, 11 June 2012, at the London Hilton on Park Lane, London ... Benecol (Johnson Johnson) Sense Worldwide Bepanthen (Bayer) JWT Transport for London Honda UK ...

Does funding innovation come before protecting marketing jobs? The Marketing Society Forum

but we have to work even harder to find them. Cutting costs can be part of this, but it's not the primary ...

Revolution: March 2012 features list

to create and even harder to measure effectively so, talking to brands such as Diageo and Heineken, creative ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.