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British Heart Foundation 'mending broken hearts' by Grey London

The approach to the new campaign was taken from the real story of Joanne Ward who suffers from heart failure. The first of the two ads, filmed at the London Aquarium, shows a woman (played by actress Susie Emmett) looking in to a large tank at the zebrafish. She explains how zebrafish can already ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.