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Subway's UK marketing chief on putting health and value at the heart of the brand

to London and all around the country.' Hobbies : Loves to travel. 'The last place I went to was New Zealand last year,' says Akhtar. She is also running the London Marathon this year on behalf of Subway ...

PR Agency of the Year: The Red Consultancy

selected by Gatwick Airport as it set out to challenge Heathrow's status as London's leading airport ... as the 'official treat provider' of the London 2012 Olympics. The campaign involved celebrities taking part in live ...

Morrisons in secret pop-up restaurant ready meals trial

Morrisons has secretly opened an unbranded central London pop-up kitchen restaurant this week...the opinion formers write about it as it's part of London Restaurant Week. It's incredibly risky, yes ...

Harnessing trend intelligence: Louise Lloyd, Cirkle

By tapping into emerging trends that resonate with consumers, brands can develop even more

Telling a great story together, Miki Haines-Sanger, Golden Goose PR

to drive social-media activity and, in some cases, even advertising. For Samsung's breast ... news stories and links to every major social-media platform was created, while black cabs in London ... -the-line, or even the digital, creative. It is rarely the big corporate announcement or the Facebook campaign ...

What's the big idea? Fiona Noble, Weber Shandwick

on investment has been downplayed, or even neglected. By not using the vocabulary that matters, PR did itself a ... Spring uprisings and the London riots, social media can galvanise civil unrest for good or ill ...

The 10 golden rules of PR: Hilary Meachham, Focus PR

of any relationship is the ability to talk about even the most difficult of subjects. Where PR ...

Is PR really worth it? Stuart Smith, Ogilvy PR

claim to competence. However, even if you agree with these points, the PR industry does not always ...

Take me to your leader: Paul Baverstock and John Sarsfield, MHP Communications

Ken Livingstone polarises opinion, but his 'London will not be cowed' speech following the 7 July bombings in 2005 was composed, genuine and demonstrated real leadership - three vital ingredients when managing a crisis. Granted, it was a speech from a politician holding public office, but the rhetorical ...

Brand Republic to explore relationship between marketing and corporate affairs

place at Altitude 360 in London's Millbank Tower on 21 and 22 September. For more details, visit www.brand-max.net . ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.