to remove filtersUnilever enjoys Kylie bounce
27 May 2010 | by Ben Bold
LONDON - Kylie Minogue has helped boost Unilever's bottom line today following a public endorsement
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M&S confirms Robert Swannell as Sir Stuart Rose's successor
23 Aug 2010 | by Ben Bold
: "[Swannell s] appointment completes our succession plan and enables us to revert to standard governance ...
Are customer complaints on Twitter good for brands?
09 Dec 2009 | by Jennifer Whitehead
LONDON - Brands should encourage consumers to complain when they are dissatisfied, with the proviso...to air their grievances without even consulting the company concerned, so organisations need to respond ...
Marketing names VCCP as Creative Agency of the Year
08 Dec 2009 | by Jeremy Lee
LONDON - VCCP has triumphed in a tightly fought battle to win the title of Marketing's Creative
Employers engage with staff to drive sustainability projects
27 Oct 2009 | by Gemma Charles
LONDON - A growing band of companies are investing in schemes aimed at getting their employees
PR: agencies suffer digital jet lag
28 Jul 2009 | by Becky Wilkerson
London - Internet marketing agencies are breaking new ground by using edgy, social media...as a result of the campaign even led Walkers to redesign the brand s packaging. ...
PR: searching for effective measurement
28 Jul 2009 | by Claire Murphy
London - No matter how successful a PR campaign appears to be, marketers still struggle to measure
Social media harnessed for WH Smith travel guide boycott
15 Jun 2009 | by Jennifer Whitehead
LONDON - Travel writers and publishers are banding together to protest against a decision by WH
Piers Morgan fronts UK launch of Burger King's Flame fragrance
15 Jun 2009 | by Jennifer Whitehead
LONDON - Burger King is launching its men's fragrance Flame in the UK with a campaign starring...claims that the scent of meat is also the smell of seduction and has even roped in relationship expert ...
British consumers rank top 50 companies by reputation
04 Jun 2009 | by staff
LONDON - Marks and Spencer, Smith & Nephew, Cadbury and Morrisons rank as the most reputable
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
