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Taxi app Hailo calls in Surname & Surname for consumer drive

Hailo, the black cab app, has called in agency support to ramp its consumer presence in London..., to handle its consumer PR. Hailo was founded by three London black cab drivers and is backed by Accel ... into the London cab app market. Ron Zeghibe, Hailo chairman, said: We know that around a third of London cabs are empty at any time and yet Londoners can still waste hours searching for taxis every day. Hailo s aim ...

Jaguar Land Rover lobbying work up for grabs

as well as London. McCall previously worked for Ford for two years, and before that worked in his first ...

Anthony Hilton: Bahrain F1 sponsors on a crash course

heard in their own boardrooms. Anthony Hilton is City commentator on London's Evening Standard. ...

Ex-Mercedes-Benz comms chief Andrew Roberts to join Bentley

Roberts, who left Mercedes earlier this year, will become head of global brand comms at the British car manufacturer. He spent three years in the top comms job at Mercedes, where he oversaw the company's backing of London Fashion Week amid efforts to broaden its demographic. Before this, former ...

Europcar launches its first TV ads in £2.5m campaign

. The agency's London office held on to the UK business after a pitch against Euro RSCG and Inferno, while O M ...

Two become one

fellow at London Business School, is scathing of any organisation that has not considered adopting ...

Brooklyn Brothers wins Land Rover brief

LONDON - Land Rover has appointed The Brooklyn Brothers to handle the global launch of its highly

BMW reviews UK advertising account out of WCRS after 29 years

LONDON - BMW, a founding client of WCRS, is reviewing its ad account out of the agency, Marketing...fuel efficient cars. The marque will also provide BMW bicycles for use by athletes and London 2012 ...

Mindshare appointed to Volvo digital strategy

LONDON - Volvo has appointed Mindshare to deliver its natural search, digital PR and social media

And in the real world... G20, Jaguar Land Rover, Phorm, Mothercare and more

LONDON - Today's round-up of the biggest business stories.

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.