, with scenes of car mechanics working in their overalls. The car then emerges from a tunnel in London ...
The campaign, created by agency SOUK360, is running across TV until 12 February, supported by press and direct marketing activity. Media buying is being handled by Mike Colling Company. The ad showcases Warner Leisure's range of activities and evening entertainment, and aims to increase bookings ...
owner Nutricia, the Food Standards Agency, and an independent expert who it paid to consider the claims ...
and confectionery. Even giant brands like McDonald's are looking to get in on the action by offering up Oreo ... = ( ) Rowntree's Sour Pastilles JWT London/ Mindshare 31 10 ...
the Advertising Standards Authority, the makers of Opium have been at it again. Their recent commercial has ...
of "response", and suggest that a broader definition that includes actions beyond the standard response ... to call the phone number so kindly emblazoned on your ads, they'll find a way to do so digitally, or even ... that engenders ease of measurement and accurate interpretation of where marketing has been successful. Even ...
with an ironic smile. Christ, she's even still madly in love with her husband. No worn-out arguments ... . Spotless houses. Skinny mothers - even those shown cuddling newborns haven't a stretch mark in sight ... changed forever. And it is a kind of balance. Brands and audiences. Things are a little more even now ...
benefit. Mobile marketing is, as yet, in its infancy. Even more than with other media, the need ...
's even easier for brands to capture data, incentivise and reward consumers, recruit "ambassadors ...
even further ahead, the acceleration of New Engagement will lead to a kind of "middle culture ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
to remove filters
