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Albion London to set up DM agency

Albion London is launching a standalone direct marketing agency in a bid to offer clients a...agency Targetbase Claydon Heeley. He has also worked at GGT, TBWA\London and Saatchi Saatchi ...

LoveFilm promotes London Zoo's Penguin Beach

LoveFilm, the Amazon-owned movie rental service, has partnered with London Zoo to promote the park...The campaign, brokered by Initiative London, has launched on LoveFilm s homepage and a dedicated microsite. LoveFilm is offering a range of prizes including tickets to the new attraction and DVD credits ... ' and 'Surf s Up'. LoveFilm will also direct its visitors to the London Zoo site, where they can buy ...

Retailers trial Royal Mail evening delivery

online businesses threw up the finding that 84% of them wanted Royal Mail's service standards improved ...

Rapp Edinburgh wins place on Standard Life roster

LONDON - Pensions and investments company Standard Life has appointed Rapp Edinburgh to its direct...the Standard Life group, including their corporate pension marketing activity and IFA campaigns. Jo Coomber, head of marketing operations at Standard Life, said: "Rapp Edinburgh demonstrated a thorough knowledge not just of the Standard Life brand but also of the wider financial services marketplace." The win boosts ...

Publicis London launches iHobo app to raise homeless awareness

LONDON - iPhone users can download their own homeless person with a new app called iHobo..... The app, made by Publicis London for the homeless charity Depaul UK, makes the point that homeless people ... and Adam Kean, joint executive creative directors, Public London, said: "We wanted to reach that elusive ...

Proximity London holds on to BBC TV Licensing DM account

LONDON - The BBC has retained Proximity London to handle the direct marketing for its TV Licensing...The agency won the account following a pitch against Rapp and MRM London, and will now be responsible for handling the TV Licensing business for a five-year period. The BBC first indicated ... , with four DM shops MRM London, OgilvyOne, Proximity and Rapp being taken forward to a second stage ...

DMA launches information security standard DataSeal

LONDON - The DMA has launched DataSeal, a new information security standard specifically...DataSeal is backed by the British Standards Institution (BSI), which administers information security management standard ISO 27001. The private standard has been developed as a cost-effective, accessible alternative for companies who need to fulfil their information security responsibilities, but do ...

Nativity cribs abandoned in London for Railway Children campaign

LONDON - London commuters will encounter abandoned nativity cribs at major locations including...,000 children who end up sleeping rough each year. The nine cribs left on London's streets by experiential agency Nude will be followed by advertising on the London Underground, which carries the message: "This ...

And in the real world...JJB Sports, Sports Direct, National Express, Google, BBC, London 2012

London- Today's round-up of the biggest business stories...London Olympic games in 3D, a senior executive said today. Source: The Guardian Wm Morrison warned ...

Arthur London lands £4.5m M&G brief

M&G Investments has appointed the Joshua G2 breakaway Arthur London to handle its £4.5 million...Arthur London is headed by the former Joshua founder and managing director Nick Spindler. It won the business from Spindler's former agency after the company approached a number of agencies about the account last month, although no formal pitch was actually held. The account will include advertising, direct ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.