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CREATIVE STRATEGY: Prometheus and stealing fire at TED

more consumer-generated buzz. Even the more conventional ads have taken some unusual angles like ...

CREATIVE STRATEGY: Greeks employ modern methods to fight for heritage

I m a trained historian who recently married an archaeologist. So, not surprisingly, I think that the study of the past is a vital part of what makes up our identity, culture, nationhood even. And it's bloody good fun. Our so-called political leaders have taken a different view. Their proposals ...

Think BR: Understanding big data

we live, clearly it knows what we like to read and it even knows when we ve finished our books once ... and in the latest gadgets. It even knows where we work and the address of some of our friends and what we really ... this for you. Even consider neuromarketing methods and eyetracking. You need to ask the right questions ...

Direct marketing budgets revised down

. Nicola Mendelsohn, the IPA president, said: "There is no doubt that key events such as the London 2012 ...

Information Arts founder quits for angel investments

am extremely proud of how far Information Arts has come I set out to create a gold standard for B2B ...

CREATIVE STRATEGY: Computer game launch is a bit spaced-out

launch will take place over London, Paris, Berlin and major cities in the US. The balloons won ...

More data leaks while Europe cracks down on wrongdoers

by consolidating a patchwork of 27 data protection regulations into one, and establishing a standard which ...

CREATIVE STRATEGY: The O2 sale is mostly a fail

. And it s quite clear that the latter brief is an even harder nut to crack than the Yuletide proposition. Back ... . There is only one sale." No more. Banks and even telecoms companies have decided to get in on the act ... be the comparison sites? Not trawling along the freezing high street. So O2 s advertising has to work even harder ...

CREATIVE STRATEGY: Vegemite wins gold for wit

Well, as I've never been a big fan of the Olympics, I'm bored with London 2012. Already. And I...competition winners. And even better, the packaging is temporarily losing the Vegemite name and being ...

Think BR: Taking the guesswork out of online targeting

be valuable and does have a role to play, even taking into account clever analytics and a skilled data analyst ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.