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Direct marketing and sales promotion leagues 2010

-placed to capitalise on. Perhaps even more crucial is advertisers' quest to integrate their marketing activities ... , chief executive of OgilvyOne London, says: 'With the digital era in full swing, direct marketing ... include: Shop Direct, Betfair, Damart Tequila\London Founded 1992. CEO Tim Bonnet. Subsidiary Omnicom ...

BMW reviews UK advertising account out of WCRS after 29 years

LONDON - BMW, a founding client of WCRS, is reviewing its ad account out of the agency, Marketing...fuel efficient cars. The marque will also provide BMW bicycles for use by athletes and London 2012 ...

Direct choice - EDF Energy

, but either way, the mailer has great cut-through, gets its message across clearly, and, even if you begrudge ...

Direct choice - British Army

. Agency: Tequila\London. ...

Direct choice: Change4Life

As a mother and creative director, I found this Change4Life pack, the aim of which is to get families to 'eat well, move more and live longer', appealing. The campaign is undoubtedly of crucial importance to the COI and DoH.

East Midlands Trains rolls out campaign created by LIDA

, Leicester and the East Midlands who regularly travel to London. The work, created by LIDA, includes online

Digital & Direct: Direct choice - Renault Megane

When you open the box the first thing you encounter is a magnifying viewer placed over a brochure, with what seems like a standard shot of a Megane on the cover. But no - looking through the viewing glass you see the dot formation of the image and a tiny headline: 'The new Megane. Refined to the smallest ...

Nectar promotes Jan-Pieter Lips to managing director

LONDON - Customer loyalty brand Nectar has appointed Jan-Pieter Lips as its new managing director.

Digital & Direct: Direct choice - McVitie's Penguin

The aim is to raise awareness of the disastrous effects climate change is having on the penguin population in Southern Antarctica and to help raise £50,000 for a Zoological Society of London (ZSL) research ... through loads of chocolate biscuits looking for a missing penguin is no hardship. Even if I don't win a ...

Marketing Direct: List Report 2009

data set such as transactional data and start to see a match,' he explains. Then comes standard data ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.