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Initiative hires Bentall to boost direct offering

27 May 2010 | by Mark Banham

LONDON - Initiative has appointed Tristan Bentall as response director in charge of its direct

Seven Squared sets up B2B unit

06 May 2010 | by John Reynolds

LONDON - Seven Squared, the customer publisher which serves clients including Sainsbury's, has

Media Week Essay - Direct Marketing

09 Dec 2008 | by Antony Miller

LONDON - Royal Mail is a major force in direct mail innovation and has developed a product..., and it is funding a new BSI environmental standard for direct marketing. As we move into an exciting new year ...

Insiders' Guide - Mindshare Direct

18 Nov 2008 | by Media Week

your hair down? Being based on the Strand in central London means we have plenty of options on our ... to show off our latest dance moves). And on more messy nights, some team members have even been known ...

Carat wins Nationwide's £5m account for insurance work

14 Oct 2008 | by Arif Durrani

LONDON - Nationwide Building Society has appointed Carat to handle the £5m media planning

Media 121 Club gathers pace

10 Oct 2008 | by Staff

LONDON - The planning for the next Media 121 Club, the new networking event put together...The event will take place towards the end of January at London's Maya, which hosted the inaugural Media 121 Club earlier this month. Haymarket Brand Media commercial director, Ivor Falvey, said he ... other titles, has also started a Media 121 Club LinkedIn group for those who attended the first evening ...

Auto Trader to give agencies detailed online user data

07 Oct 2008 | by Milly Glaister

LONDON - Trader Media Group, the owner of car sales magazine Auto Trader, will be the first media

Standard offers charity version of Eros Card

01 Oct 2008 | by Media Week staff

LONDON - The Evening Standard is launching a new charity version of its customer loyalty Eros Card...The Eros Charity Card, which launches tomorrow (2 October), enables cardholders to purchase The Evening Standard for half price, as with all Eros cards. The charity card allows savings to be donated ... to date news. Matt Harrison, sales and marketing director of the Evening Standard, said the economic ...

Handscomb to join National Letterbox

23 Sep 2008 | by Media Week

LONDON - Dan Handscomb, ad director at IPC Innovator, the publisher's insert and print

Nuts TV links with MiCard for interactive loyalty card offer

16 Sep 2008 | by Ben Bold

LONDON - Turner Broadcasting is launching an interactive loyalty card enabling Nuts TV viewers

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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