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Can the direct tribe deal with the engagement landgrab?

of the best work that all you guys showed this evening was that it was grounded in a really profound knowledge ...

Think BR: The language of local social

) and suggesting the perfect location, or identifying issues before customers had even had the chance to call ...

Demand side platform Turn gears up UK operations

London became the Silicon Valley-headquartered firm's first office outside the US in the second quarter of this year, with European managing director Pierre Naggar joining in July. According to Naggar, the bulk of revenues are coming from media agencies using Turn's DSP, the Turn Media Platform ...

Keep public onside amid opt-out countdown

industry-wide agreement on a Do Not Track standard by June 2012. Can the industry manage this Olympian ...

CREATIVE STRATEGY: Hobgoblin's delicious strategy keeps it dark

comfort in a cosy pub than a draft of real ale? Even lager lads might be tempted to give their taste buds ...

Sky and Virgin clash over unbranded direct mail campaign

BSkyB has successfully petitioned the Adverting Standards Authority (ASA) to ban a direct mail

DMA agrees new green targets with Defra

will have to conform to the requirements of a new industry environmental standard that will replace PAS 2020 ... zero-waste society and reducing carbon emissions, but also lead to higher standards in direct marketing ...

Sainsbury's launches Paralympic brand identity

Sainsbury's is rolling out its 'Here's to Extraordinary' brand identity for the London 2012

Publishers on slow road to data marketplace?

. "We need there to be one [standard approach] across all major publishers, agencies and advertisers, so ...

AOP SUMMIT 2011: Data traders express desire for common frameworks

better at developing a common language and consistent standards as dealing in data becomes more central

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.