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CREATIVE STRATEGY: Prometheus and stealing fire at TED

31 May 2012 | by Simon S Kershaw

more consumer-generated buzz. Even the more conventional ads have taken some unusual angles like ...

Lush ad banned over claims that reptile trading was driving species to extinction

09 May 2012 | by John Reynolds

). In total, the Advertising Standards Authority (ASA) received 14 complaints, relating to eight different ...

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

received a record number of entrants for our awards this year. The standard was particularly high making ... ." The awards ceremony will be held on Monday, 11 June 2012, at the London Hilton on Park Lane, London ... Benecol (Johnson Johnson) Sense Worldwide Bepanthen (Bayer) JWT Transport for London Honda UK ...

Heathrow runs family-friendly Easter campaign

14 Mar 2012 | by Loulla-Mae Eleftheriou-Smith

across outdoor, press, digital, radio and London Underground, until 8 April. Media planning is being ... , the high-speed train service between the airport and London. The 16m brand overhaul sees ... offering with further outdoor ads using its current strapline, "See it in London, buy it at Heathrow ...

Love Home Swap to ramp up marketing and partner with Mumsnet

23 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

recently appointed to the account. Consumers can sign up to a standard service for 99 a year, or 199 ...

CREATIVE STRATEGY: Computer game launch is a bit spaced-out

22 Feb 2012 | by Simon S Kershaw

launch will take place over London, Paris, Berlin and major cities in the US. The balloons won ...

TfL's Chris Macleod on marketing's battle against Olympic gridlock

03 Feb 2012 | by Gemma Charles

The Transport for London marketing director's preparations for the London 2012 Olympics are finally...Londoners to alter their commutes when the capital stages the Olympics this summer. This is the task facing Chris Macleod, the marketing director of Transport for London. "You are very much in the public ... Victoria offices. Since 2005, when London won the right to host the Olympic Games, public opinion has ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

02 Feb 2012 | by Staff

Campaign and Best Viral. The Awards take place at Grosvenor House, Park Lane, in London on Friday 20 ... mobile iPhone application UM London, cloud power ve Interactive, cart abandonment recovery ... Poke London, the feed TBG Digital, evolution of mobile UM London, cloud power ...

More data leaks while Europe cracks down on wrongdoers

26 Jan 2012 | by Daniel Farey-Jones

by consolidating a patchwork of 27 data protection regulations into one, and establishing a standard which ...

We'll Call You: Netflix

18 Jan 2012

. The other thing to consider is that our quality is much better. LoveFilm's quality is only to DVD standard ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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