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Think BR: Understanding big data

we live, clearly it knows what we like to read and it even knows when we ve finished our books once ... and in the latest gadgets. It even knows where we work and the address of some of our friends and what we really ... this for you. Even consider neuromarketing methods and eyetracking. You need to ask the right questions ...

Unilever tops 2012 Marketing Society Awards nominations

received a record number of entrants for our awards this year. The standard was particularly high making ... ." The awards ceremony will be held on Monday, 11 June 2012, at the London Hilton on Park Lane, London ... Benecol (Johnson Johnson) Sense Worldwide Bepanthen (Bayer) JWT Transport for London Honda UK ...

Tesco boosts Clubcard with last-minute deals and 'love loyals' plan

online already, including 1000 London Eye tickets for 5 in January, which, she said, sold out in eight ... can offer our customers even better Clubcard benefits and deals, such as personalised offers, new ...

Tesco must find a new role for Clubcard

, losing its way? The standard commentary speaks of Clubcard solely as a game-changing marketing ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

Campaign and Best Viral. The Awards take place at Grosvenor House, Park Lane, in London on Friday 20 ... mobile iPhone application UM London, cloud power ve Interactive, cart abandonment recovery ... Poke London, the feed TBG Digital, evolution of mobile UM London, cloud power ...

MRM Meteorite wins Vauxhall DM brief

for Vauxhall include work for the Agila model in 2008. McCann London was behind Vauxhall's recent ...

Review of the Year: Top 10 marketing moments of 2011

Sarah Burton creation, Brand Britain received its biggest boost in years. Even hardened republicans ... social institutions and political processes. The images of London's streets ablaze and rioters looting ... to develop to the packaging of products, and even hiring the chefs to work at Apple's gleaming headquarters ...

Indicia lands DMA Grand Prix

Whitson, Lida, MC C, Being London and Tanglible. ...

Sainsbury's launches Paralympic brand identity

Sainsbury's is rolling out its 'Here's to Extraordinary' brand identity for the London 2012

From DM Bulletin to Data and Direct Bulletin

companies seek to create best of breed offerings. Meteorite.s merger talks with MRM London follow ... . Even digital agencies are trying their hand at direct, as with Albion launching Albion Cell , while ad ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.