Chrysler re-launches with £10m Super Bowl campaign
03 Feb 2012 | by Alex Brownsell
, with scenes of car mechanics working in their overalls. The car then emerges from a tunnel in London ...
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TfL's Chris Macleod on marketing's battle against Olympic gridlock
03 Feb 2012 | by Gemma Charles
The Transport for London marketing director's preparations for the London 2012 Olympics are finally...Londoners to alter their commutes when the capital stages the Olympics this summer. This is the task facing Chris Macleod, the marketing director of Transport for London. "You are very much in the public ... Victoria offices. Since 2005, when London won the right to host the Olympic Games, public opinion has ...
TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations
02 Feb 2012 | by Staff
Campaign and Best Viral. The Awards take place at Grosvenor House, Park Lane, in London on Friday 20 ... mobile iPhone application UM London, cloud power ve Interactive, cart abandonment recovery ... Poke London, the feed TBG Digital, evolution of mobile UM London, cloud power ...
More data leaks while Europe cracks down on wrongdoers
26 Jan 2012 | by Daniel Farey-Jones
by consolidating a patchwork of 27 data protection regulations into one, and establishing a standard which ...
EC proposes data fines of up to 2% of global turnover
25 Jan 2012 | by Daniel Farey-Jones
to implement and even more to maintain on an ongoing basis." Follow Daniel Farey-Jones on Twitter ...
Forward Thinking Essays 2012: Data, but not as we knew it, Tash Whitmey, EHS 4D
24 Jan 2012 | by Tash Whitmey, EHS 4D
such different beasts. They are rarely mentioned in the same breath, room, or even agency, come to that ... bespoke experience that informs, entertains and maybe even recommends as part of an experiential ...
CREATIVE STRATEGY: The O2 sale is mostly a fail
18 Jan 2012 | by Simon S Kershaw
. And it s quite clear that the latter brief is an even harder nut to crack than the Yuletide proposition. Back ... . There is only one sale." No more. Banks and even telecoms companies have decided to get in on the act ... be the comparison sites? Not trawling along the freezing high street. So O2 s advertising has to work even harder ...
We'll Call You: Netflix
18 Jan 2012
. The other thing to consider is that our quality is much better. LoveFilm's quality is only to DVD standard ...
MRM Meteorite wins Vauxhall DM brief
12 Jan 2012 | by Sara Kimberley
for Vauxhall include work for the Agila model in 2008. McCann London was behind Vauxhall's recent ...
CREATIVE STRATEGY: Vegemite wins gold for wit
10 Jan 2012 | by Simon S Kershaw
Well, as I've never been a big fan of the Olympics, I'm bored with London 2012. Already. And I...competition winners. And even better, the packaging is temporarily losing the Vegemite name and being ...
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