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AOL launches marketing campaign for HuffPo UK launch

06 Jul 2011 | by Sarah Shearman

mock newspaper stand sellers at the stations, shouting "blog all about it" and "not Standard ...

Media: Double Standards - 'Readers are out there and want to be courted'

30 Apr 2010

brand plan that sets out the standards for the Kerrang! brand, with the magazine (and its 29-year ...

On the Campaign Couch ... with JB

30 Apr 2010 | by Jeremy Bullmore

the Boer War? Q: We've got a person in our team who really hasn't lived up to the standards we expected ... categories: either "How Could You??!!"; or "About Bloody Time!" Even the best-run company harbours people ... benefits the bottom line but is even better for staff morale than a day at the races. You know who ...

Campaign Promotion: Richard Desforges - Try something different

30 Apr 2010

in the standard spot that people didn't see a few years ago." On top of playing with the ad opportunities going ... even when budgets are under such pressure? "It splits two ways. Some clients have become very risk ... people have compared with a standard break, so we managed to convince the company to advertise in it," he ...

Perspective: Why this General Election is actually a personal election

30 Apr 2010 | by Mark Cridge

Parliamentary system. Even as the media tries to cast this election as a titanic struggle between two ... executive of glue London. ...

Creativity and the art of collaboration

30 Apr 2010

usually much more generous towards their counterparts, even when anger would be totally justified. Jane O ... for a product they knew the client didn't even make. No excuse for failure would be accepted ... 's still teams of two or even one. And surely there's more to marketing communications than gag writing ...

Media Forum: Does Indy package add up?

30 Apr 2010

the route of genuine campaigning journalism, rather like the Standard did recently with its series on poverty in London. This sort of thing helps to galvanise readers, while showing the publication does ...

Close-Up: Can ISBA model connect agencies and advertisers?

30 Apr 2010

there are at the moment planning what tomorrow's will be. STEPHEN WOODFORD, chief executive, DDB London I think Mark ... . More marketing "noise" is directed at consumers than ever before, across even more channels. My view ...

Media Headliner: Burley eager to grab the reins at ambitious MCHI

30 Apr 2010 | by Anne Cassidy

Jessica Burley was probably one of those annoying girls at school who hung out with the mischief-makers behind the bike sheds but was chillingly organised and always had her homework done. Before she's even been given the short questions that accompany this profile (in the Q Fred the cat Most treasured ...

Close-Up: Young runners reclaim the streets with Nike GRID

30 Apr 2010

as an enabler, not a barrier; make it consistent with the Nike running POV; make it uniquely London; make it a platform that can be built on in the future. The basic premise of GRID turns London into a game board ... on one of the massive pieces of pre-digital infrastructure still around London: BT phone boxes. This re ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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