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SapientNitro wins McLaren digital business

SapientNitro won the business after a competitive pitch against LBi and Splendid. The account will be run out of SapientNitro's London office. McLaren called a review of the business last year as part of its plans to take on rivals Ferrari, Lamborghini and Porsche in the high-end road sports car market ...

DraftFCB hires Simon White as European planning chief

In the newly created role, White will report to the DraftFCB president, Kate Howe. He will be based in DraftFCB's London office and joins the agency in September. White leaves Grey after ten years. He joined the agency in 2002 as its head of planning before becoming the managing director ...

Former DDB team launches start-up

are launching an independent agency called Atomic London....The other partners in the venture are DDB UK's ex-chief operating officer Jon Goulding, creative director Guy Bradbury and planning partner Richard Hill. Atomic London, which is based in Clerkenwell, has ... . At Atomic London, Fox will be responsible for client relationships and new business. Goulding ...

Goodyear launches £30m media pitch

The incumbent on the UK account is UM London, while MPG Media Contacts looks after the client in France, Italy and Spain. WPP is believed to handle the German account. It is understood that the process is being overseen client-side by Hugues Despres, the brand director EMEA at Goodyear, and led out ...

Aviva appoints Bray Leino to B2B account

The Mission Marketing Group-owned agency's London office will manage B2B communications across all of Aviva's UK business areas life and pensions, general insurance and healthcare. The business was previously split between several agencies including Teamspirit, CST The Gate and Curious. CST The Gate ...

Adam & Eve's five-year road to a £60m fortune

When the call came through from the US late on Tuesday evening that the acquisition had been approved at an Omnicom board meeting, the Adam Eve founders were in a hotel bar after a dry trade event ... London. Westfield was quickly sacrificed for the prized John Lewis account, which has come to define ...

WPP appoints Deborah Kerr to head Team News

that, she worked at TBWA\London as its managing partner for 11 years. The WPP agencies were ...

Jordans & Ryvita calls £6m advertising pitch

Grey London, the incumbent, has declined to repitch for the account, ending its two-year relationship with the food company. The agency has worked on the 4 million Ryvita ad account since June 2009 and added the digital and social media business last year. Grey was subsequently appointed ...

Clifford named Newsworks strategy director

brands use in addition to the printed format. McCann London has created a campaign to support ...

Arcadia starts £4m media agency contest

JWT to handle the BHS creative account. Grey London has also worked on projects for Arcadia brands ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.