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Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

delivering the annual lecture of The Marketing Society in the evening, is all in a day's work. It will be 10 ... with the Dutchman at the company's landmark London headquarters, Unilever House, to find out how the company and its ... nearly 70% (since 2009). So even our shareholders understand that. Still, every six months we have a ...

Unilever tops 2012 Marketing Society Awards nominations

received a record number of entrants for our awards this year. The standard was particularly high making ... ." The awards ceremony will be held on Monday, 11 June 2012, at the London Hilton on Park Lane, London ... Benecol (Johnson Johnson) Sense Worldwide Bepanthen (Bayer) JWT Transport for London Honda UK ...

VO5 Extreme Style 'pageant' by Euro RSCG London

Euro RSCG London has created what it is billing as the first-ever iAd to use Twitter and its camera

Editor's Comment: Face it - size still matters on Facebook

. Nonetheless, if brand owners of Diageo's significance state that 'it takes communities of 1m to even start ...

Marc Pritchard interview: How P&G 'cracked' social ROI

Click to read Marc Pritchard's comments on: The London 2012 Olympics Social media ... The balance between profit and purpose On the London 2012 Olympics Q: What financial ... . So our target [for the London 2012 Olympics] is an extra $500m in sales worldwide. Q: Few ...

Facebook is a lower quality medium than TV, says marketing academic

even more valuable because they had a higher proportion of people who were light TV viewers ... at Bafta in central London on Friday morning (23 March) Sharp said growth came from people who did not buy ...

Revlon's Julia Goldin on her new storytelling strategy, going back to basics and marketers as business leader

longer in the marketplace, even if her job already takes her to the UK, China, Australia, South Africa ...

P&G Marc Pritchard: The full WACL speech

brands and companies; that inspire passionate followers and even create movements....recession created an inflection point that requires brand building innovation to survive and even thrive ... in the Olympic conversation Identifying mums London 2012: Buying everyday products can help kids have ... to transform public opinion on just about anything, including the direction of brands, companies and even ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

by standard display formats, such as banners and text links. It also showed that SMS and MMS advertising ...

Barclaycard, Burberry, Kraft Foods, Universal Music UK, Xbox: Who should be digital marketer of the year?

title Marketing magazine, and the winner will be crowned at the Revolution Awards ceremony in London ... than 200,000 unique users in its first week. The brand stole the show at last year s London Fashion ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.