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'Generation flux' marketers consider alternative career paths

01 Jun 2012 | by Nicola Clark

that even the most cautious marketer should not be afraid to go it alone. 'Whatever you do, you are only ... . She has been travelling for a year while advising a charity based in London on a product launch ...

Digital killed the marketing star

24 Feb 2012 | by Eva MacIntosh

people,' says James Whitehead, executive partner at JWT London. 'There are few automated shortcuts to get ...

Marketing Guru on... avoiding chaos in the search for international growth

24 Feb 2012 | by Mhairi McEwan

Q: We're growing quickly internationally, but aligning our marketing activity is a nightmare. Not only do we have the cultural differences one would expect of different nationalities working together, but we have a host of different corporate backgrounds. How can I straighten out this chaos? A: Even ...

Unilever appoints R/GA to global deodorant brief

21 Feb 2012 | by Matthew Chapman

, San Francisco, London, Singapore and S o Paulo offices. Iris London's relationship with Unilever ...

TBWA lands £100 million global Aquafresh account

09 Feb 2012 | by Sara Kimberley

The move ends Grey s 14-year tenure on the business and follows a pitch process. Aquafresh s global advertising, including a UK spend of 10 million, will now be led out of TBWA\London. The appointment will strengthen the agency s existing relationship with GSK, which involves advertising for brands ...

Pitch Update

19 Jan 2012

and Creature London have all made it on to the shortlist and move to the next round as the charity seeks ... , the incumbent on both the businesses, is defending against Mindshare, MediaCom Edinburgh and UM London. The Suzuki media review, which is running alongside a creative review, will see Arena Media, UM London ...

Starcom MediaVest Group scoops $600m global Novartis media

20 Dec 2011 | by Mark Banham

The account, which includes over-the-counter medicines including Tixylix, Savlon and anti-smoking product Nicotinell, is worth 9m in the UK, according to Nielsen. The global account is expected to be run from Starcom MediaVest Group s London office. The Publicis-owned agency will take on the business ...

CMW lands digital task for Elastoplast

08 Dec 2011 | by Matt Williams

projects. Elastoplast has not previously worked with a retained digital and CRM shop. TBWA\London ...

Ultimo to enter FMCG arena with beauty line

30 Nov 2011 | by Sarah Shearman

shift that began last June, when Ultimo selected 14 'real' woman to promote its evening-gown range ...

Agencies line up for digital and DM Elastoplast account

10 Nov 2011 | by Matt Williams

with a retained digital and CRM agency. TBWA\London is the incumbent on Elastoplast's main advertising ... . Earlier this year, TBWA\London launched a campaign for Elastoplast that aimed to make the product more ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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