When it comes to understanding how advertising works, we know that what people feel about an ad matters at least as much as what they think about it. Indeed, what an individual feels matters more than they can express, or even be aware of. In that context, how much use can it be to ask people ...
of these girls. They buy into the concept that even if you're a nerd, 'the Lynx effect' will make all your dreams ... is not up to the brand's usual storytelling standard, though. In creative terms, it is neither ... = ( ) Visit England M C Saatchi/M4C 34 9= ( ) Harvester JWT London/MediaCom North ...
NOVEMBER Despite the launch of Lynx's new fragrance, Final Edition, conversation focused on the AAR's ban of a Lynx digital campaign and a separate poster ad. DECEMBER Scantily clad models braved London's cold, warning of 'The end of the world', as Final Edition ads generated social coverage ...
in the second half of the year as activity spikes around Fifa s Euro 2012 football championships and the London ...
According to marketing myth, as many as 80% of new products introduced each year fail. That s true even when they re backed by big brand owners - ever heard of Coca Cola New Coke, Colgate Kitchen Entrees, Cosmopolitan yoghurts or Jack Daniel's mustard anyone? These were brand extensions that didn ...
In 2006 when UM did the first Wave study of online behaviour, they didn t even measure video consumption as a separate metric. In their 5 th Wave conducted in late 2010, video consumption had ... study, Aegis saw a significant uplift even when moving from a 500,000 EUR to a 1m EUR spend in online ...
ways. It is fully consumerist, even arrogant, yet because it is frank in what it is, and what ...
limits, brands became even more aggressive in their use of promotions to appeal to the consumer demand ...
campaign ranks as even more irksome. Halifax brand strategy director Simon Watts says: 'A good ad has ... to be irritating, some brands go out of their way to avoid annoying audiences. The appeal of even the best ... Crispin Porter Bogusky 12 18 M ller TBWA\London 11 19= UPS ...
' campaign with its latest ad, by Adam Eve, which focuses on electrical goods. London 2012 ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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